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Commencing and promoting an online business with a Shopify store for the first time is exciting. However, it can even be a nail-biting experience if you are not aware of all the Shopify tricks. These tricks can enable you to increase sales through your eCommerce store.
So, one of the flaws made by new store owners includes over-optimizing of incorrect stuff while ignoring the eCommerce marketing strategy and sales essentials. So, in this blog post, we will walk around tips for Shopify store owners to boom their sales in 2019.

1) Mobile-First Strategy

Around 70% of global users are dynamically active on their mobiles. So, it moves from an effortless search to placing an online order all managed by a mobile device.
A research study newly forecasted that by 2020, around 34% of all eCommerce sales will be enabled by a mobile phone. Even Google has proposed a study that more than 50% of searches on Google are through mobile devices.

2) Social Selling and Listening

Social media channels help users communicate and discuss topics. Now, with more target audiences using social media channels, the platform has turned significant for product marketing and even leading to indirect sales by reaching out to probable customers.
Also, social listening is a precise extension of social media selling. Shopify Social Media Marketing is even more useful when it comes to sharing comments and reviews after buying or using a specific product.

3) Targeting Keywords

Using keyword targeting, we assist clients in marketing their online shops not only just by paid search campaigns but even by targeting keywords in the content and with SEO tactics across the web.

4) Ecommerce Digital Marketing and SEO Strategy

By using highly searched keywords in your website pages to updating the Meta title and description, you can stay relevant with online marketing tactics through an eCommerce digital marketing agency. It is really significant to have a competitive SEO and digital marketing strategy to stay ahead of your rivals.

5) Facebook Marketing in Shopify

It is easy to handle everything in Shopify with eCommerce marketing services. You can build, manage, and monitor your Facebook ad campaigns without leaving Shopify. You can further use your campaign data to gain insights and make enhancements to the Facebook marketing with time.

6) Native Ads

Native advertising is an effective way to market your online store by displaying ads on a site in a native raw form. So that it looks like an ingredient of that site’s content. These ads are not pushy and can adequately promote your eCommerce store.

7) Google Shopping Ads in Shopify

Google paid campaigns help reach high target users when it comes to showcasing people ads based on what they are searching online.

For instance, if people are searching for “best vacuum cleaner for their furniture cleaning,” then Google finds and shows them ads for buying vacuum cleaners to resolve their problem.
On the other hand, taking indications from Amazon, Google swiftly realized that people are directly searching for product recommendations online and expect to explore the finest products. This made Google set up Google Shopping Ads and Google AdWords in Shopify, which helps eCommerce business owners in promoting their products.

8) Landing Pages and A/B Testing Ads

Promoting an online store can be an off-putting task if you don’t really know what kind of content will be helpful for your likely audience. Additionally, your work does not end by just building a good-looking eCommerce driven website or setting-up campaigns. You require evolving the end-user experience by testing diverse landing pages, ads, and also emails constantly.

9) Email Marketing and Automated Campaigns

The progressions of digital and email marketing tools have enabled us to reach our target audiences quickly. The automated email campaigns even promote eCommerce shops to users who have explored or left the website cart without buying a product. So, retargeting such users with automated emails is a helpful tactic for boosting conversions.

10) Content Strategy and Blog Posts

Content strategy can build or crack your business. How-to blogs, user reviews, FAQs, and swift user testimonial videos are effective eCommerce tactics to boost traffic to your online store.

11) Precise Product Instructions

Whether it is FAQs or added spec information drawn out in a simple to consume way, follow whatever you can to make sure your product is the most user-friendly on the marketplaces.

12) Using Newsletters

Newsletters work like the monthly magazine subscriptions which can be delivered online and directly to your inbox. It offers opportunities to connect with your loyal customers and prospects, promoting your online store.

13) Influencer Marketing

With an influencer marketing strategy, companies can use the popularity of an influencer and partner to promote their eCommerce products.

14) Adopt the latest tools like Podcasts

They are useful audio files that are live-streamed which a consumer can listen to by subscribing or downloading to the cast. This digital technology can be used by brands while their prospects are traveling or are on the move.

15) Differ from what Amazon does

By bringing in customizations and specifications on products makes you do what a mass site like Amazon can’t do effectively. And where, small-sized and knowledgeable brands like yours can do well.

Key Takeaways

Identifying an eCommerce sales strategy is a significant part of a successful online business. How you plan the landing of your targeted audiences on your products, differentiating with the competitors, and converting consumer’s matters a lot. As a leading eCommerce marketing company, we enable digital marketing strategies with Google Ads in Shopify, Google AdWords, Google Shopping ads, eCommerce Social Media Marketing, and SEO services.

Author

Nevil Bhatt - CEO - NFlow Technologies

Nevil BhattFounder

Being an experienced web developer & digital marketing expert, I have the abilities to deal with everything related to IT services. I get the chance to build my own team to provide the best services. Our main aim is to help businesses across the globe with great digital services to give an awesome online presence.

It’s an era of Mobile application, there are millions of applications available in the app store and thousands of applications are launching every day. Today all the major industries like finance & banking, health-care, Hotels & restaurants, travel booking, online shopping, education sector, games & entertainment etc uses the mobile applications to improve the productivity, save their time, easy to manage and the important thing is it’s handy all the time.

I have personally noticed that everyone expect the organic traffic for own application’s visit & downloads but marketing and promotion requires a lot of time & money investment which is not easy for everyone.

Here are the 8 useful ways to get the better organic traffic and to get the higher ranking in play store & marketplace.

1. User Experience (UX/UI):

Device Compatibility: Your application can be easily worked on all the devices and there will be no any design issues.

Navigation: Make sure your that User Experience should be easy for application and it navigate easily.
Application Size: Users don’t want to occupy a large amount of memory with only one application so the chances of uninstallation will increase so build your application package with lower size.

2. App store Setup:

Title: Application name which should be related to your application concept and the keyword usage in application name which give the clear recognization and easy to search.
Description: This is most important, describe your application in a very short and use the selected keywords couple of times so that will give the boost in terms of ranking.
URL: Your application URL should be SEO friendly so it will easy to find on search engines.
Key Features / Short Description: App users are always looking for the features list of the application before download it. So represent all the app features on the play store perfectly.
Annie Application Tool: You can use this application where you can see the keyword ranking and analysis.

3. Graphics & Multimedia:

As a human psychology, people are more likely to see the graphics first instead of reading the big paragraphs. Before launching your mobile application on the Goole Play Store, prepare some multimedia materials like introductory video, High-quality screen shots of applications, Coming soon landing page for your application with CTA (Call to Action) button like “Get the App Now” OR “Quick Install” etc.

4. Identify the Market & Application Users:

You must know who is your audience, what industry you are focusing on, What solution you give to them, what’s new for them out of millions of other applications.
Pitch your audience at the right time with the new idea because execution is more important than the developing an application.

5. App store Promotions:

App Referrals: This is the easy way to get the targeted result for your application.
Bonus: Give the bonus to users when they download the application.
Discounts: When you put your application for sale, give the best discount to get the targeted downloads from play store.
Application version-Update with new Features: Keep updated your application features so your application user will engage with it.

6. Ratings & Reviews:

Without having the best reviews and ratings on application no one will like to install the application. I personally check at least 8-9 reviews about the application before installation.
So make sure your audience or user have the application which they really like and give their valuable reviews for your application.

7. ASO (Application Search Optimization):

Just like the SEO for better website ranking on the Search Engines like Google, ASO is useful to get the application ranking on Search Engines.
Content Marketing: Content is the most important part of any mobile app. Prepare the best content for your application with targeted keywords which relate to your application name.
Social Media Platforms: This is the main platforms where you get the high-level of engagement from the audience. Because people are addicted to social media and daily updates. Make your application launching viral.

8. Social Sharing:

Social sharing a plays a very important role to get the back links and the way to reach out the maximum audience. If you have the good amount of followers and associated with the groups, then it will be the best way to promote your application.
Linkedin, Facebook, Twitter are the platforms that use for the social sharing and currently, Instagram is highly in use. So share the post related to the application with quality content, keep engagement with your friends, do the sharing activities as much as you can.
I hope that above points will useful to get the organic traffic for your application and also increase the number of downloads as well.

Kindly share your thoughts, if you have any new ways in mind. Thanks for reading. 🙂

Author

Nevil BhattCEO & Founder at NFlow Technologies - Native Mobile Apps | Web Development | Digital Marketing

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