Qualification

(BCA, MCA, BSC.IT, MSC.IT, B.E.CE, BE.IT)

Job Summary

We are looking for a Google Ads Specialist who can create, manage, and optimize paid campaigns that drive meaningful results. This role requires a strategic thinker who understands both the technical and psychological aspects of paid search and display advertising. You will be responsible for executing high-performing campaigns, analyzing performance metrics, and continuously improving efficiency and ROI.

What you will do

• Develop, launch, and manage Google Ads campaigns with a strong focus on performance and profitability.
• Conduct in-depth keyword research and audience segmentation to reach the right customers.
• Continuously test and optimize ad copy, bidding strategies, and landing pages for maximum conversions.
• Identify and implement negative keywords to improve targeting and reduce wasted ad spend.
• Track every click, every conversion, every dollar. You should feel when something’s off before the reports tell you.
• Manage and train the team, project development, timelines, and results to meet client goals.
• Optimize campaigns across Google Search, Display, YouTube, and Performance Max to drive the best results.
• Leverage automation, scripts, and AI-driven bidding strategies where appropriate.
• You will be responsible for planning and implementation of daily account management responsibilities associated with Google Ads, Bing and other search platforms for a variety of clients.

Requirements

• Proven experience managing and optimizing Google Ads campaigns with a focus on ROI.
• Deep knowledge of bidding strategies, audience targeting, and campaign segmentation.
• Advanced skills in Google Analytics, GTM, and conversion tracking. If attribution confuses you, this isn’t for you.
• Ability to write engaging ad copy that aligns with consumer intent and drives action.
• Familiarity with multiple platforms (e.g. AdWords, Facebook, and Yahoo) are preferred.
• Advanced skills in Excel/Google Sheets for data analysis and reporting.
• Experience with Performance Max, YouTube Ads, and other advanced Google Ads features.
• Ability to manage multiple campaigns and budgets efficiently.
• Manage and monitor spend to ensure it is in line with the assigned budget.
• Keep up to date with market and technology related developments.

Perks

• 5 Days working
• Friendly & Supportive atmosphere.
• Festival & Birthday celebration.
• Great Work Culture.
• Leave encashment
• Performance-Based Monitoring & Appreciation.