If we ask you to recall your favourite product of your childhood, what would it be? The one which is colourful, easy to use and fun to be around, right? Though you may have grown up now and don’t think too much about all of these, your mind does. It does everything that it used to do in childhood – getting attracted by nice colours, easy functionalities, and great experiences.
There is definitely a good and valid reason why big brands are spending big amounts on the UI/UX of their branding and products. According to one study, the same product with different UI/UX led to major differences in sales. The one with better branding saw a 117% higher sales ratio compared to another. Thus, UI/UX is one of the most significant aspects of your branding and marketing strategy.
But what are the techniques of UI/UX that result in the best user experience? What are the principles that rule the world of UI/UX? What are the simple tricks and hacks you should keep in mind while designing? In this blog post, we have talked about 5 psychology principles for better user experience design that will help you to make the best design ever.
The Role of Psychology in User-Experience (UX) Design –
User experience is all about playing with the psychology of your target audience. UX is the deciding factor for the response you get on your website or brand. Be it desired one or negative – that’s all because of UX. With the right techniques of UX, you can get the desired response from your audience and create a massive impact. UX is all about evoking the right set of emotions and identity in your audience so that they relate to your brand and products. Create immersive experiences and drive them insane to purchase your products. But what are those top 5 psychology principles for better User Experience Design?
Here are the top 5 psychology principles for the ultimate user experience. We have talked about Miller’s Law, the Gestalt Laws, the Serial Position Effect, the Von Restorff Effect, and Hick’s Law along with its visual demonstration. So let’s quickly have a look at the best psychological principles for UX designs.
1. Miller’s Law –
According to Miller’s law, humans can remember only 7 (two plus or minus) pieces of information in their active memory. But how is this useful for UX designers? As humans can remember only 7 pieces of information at a time, the designer should keep this principle in mind and design web, app and packaging accordingly.
While designing, keep in mind these two things – i) to present content in a more memorable and effective way, and ii) minimum options to display. If you have more products to show, divide them into groups of 7 so it becomes easier to consume and select the products. Dividing products into major and subcategories is known as chunking.
Chunking helps your audience to filter their choice easily and thus providing a better user experience.
One of the most popular mobile network providers, Airtel, has successfully implemented the law of Miller on their website. You can see 7 options on their website namely “Prepaid” “Postpaid” “Broadband” “DTH” “Bank” “Airtel Back” and “Help”.
Another example of Miller’s Law is visible on Axis Bank’s website.
They have 5 options, which is the 7 – 2 rule here.
One more example of Moz, a leading SEO learning and tools provider across the globe.
Last but not least is Byju’s example. They have also followed Miller’s law by providing 5 options at the time.
2. Gestalt Laws
Gestalt’s Law consists of 5 ideas – Proximity, Similarity, Continuity, Closure, and Connectedness. Moreover, the “Gestalt Laws of grouping” are a set of principles in psychology that talks about the human tendency to organize many smaller items into a larger whole.
Similarly, the “Gestalt Law of Proximity” suggests that humans identify visual elements that are related to each other, and especially if there are other elements that are not relatable or further away from each other.
UX Designers can use Gestalt’s law for creating visual hierarchy and better scannability of content. Using white space in websites and apps is the best example of Gestalt’s Law. Whitespace makes design appealing by implying the right groupings and scannable layouts.
OnePlus’s website has gracefully implemented the Gestalt’s Law. Look at the home page of their website and you will see the perfect combination of spacing, text alignment, shadows and lighting.
3. Serial Position Effect –
According to the principle of Serial Position Effect, people tend to recall the first and last items in a series best, all other items get less attention. People tend to recall the end of the list best – this phenomenon is known as Recency Effect. When people remember the first items from the list, it is known as the Primacy Effect.
Serial Position Effect helps UX designers with optimization of order and flow of information, sideline distraction, and directing users to a specific pathway.
Using the Serial Position Effect is highly effective in newsletters as people are more likely to click on the first and last links.
One of the finest examples of serial position effects can be seen on BoAt’s website. Look how well they have created the flow of information to make it easier to grab the essential information quickly.
4. Von Restorff Effect –
The Von Restorff Effect is named after German psychiatrist and pediatrician Hedwig von Restorff. Von Restorff Effects is also known as Isolation Effect. According to Von Restorff, when multiple similar items are presented, the different one is most likely to get attention and be remembered.
UX designers can use the Isolation Effect to emphasize a particular product or element and encourage particular action.
Using a different colour that is not in the colour scheme stands out and grabs the attention of users.
News websites or publication house websites are a great place to see Von Restorff effects. With Von Restorff effects, newspapers can get attention on the most important news. With the Von Restorff Effects, that news gets higher clicks and greater attention.
On India Today’s website, we can clearly see how a particular news is getting more space to get the attention of the audience quickly.
5. Hick’s Law
Hick’s Law, also known as Hick-Hyman Law, states that the purchase decision has a direct connection with the available options. More the options available, the higher the decision time. So by eliminating all the extra options or keeping only necessary ones.
By implementing Hick’s law, UX designers can reduce the users’ cognitive stress followed by quick actions and increased conversion.
For example, if you are developing an eCommerce website, eliminate extra and additional steps to increase higher conversion rates. If you can’t streamline the process, make the process as smooth as you can to improve the conversion rates.
We can clearly see that the website has only 2 options for a buyer to smooth the process of purchasing. Either you add the product into the cart or purchase it directly from there. Providing fewer options and making it easier to get to the thank you page increases the rate of conversion.
Final Words –
UX is the most significant aspect of any design process, and following some rules and techniques result in ultimate design success and higher visual appeal. UX is the strong pillar for the content and other elements of a website and brand.
The 5 UX principles we have talked about in this blog are highly practised in the industry and well-known successful brands.
Looking for the best UX designs for your business? Contact us by filling out the form, and we will be getting back to you soon! 🙂
Having a professional logo for your business has many benefits, but what about those businesses who don’t have enough budget and want to save some money on a rainy day?
You will see many online tools that offer ready-made options for creating cheap logos, but that will not help your business in the long run.
A logo is the primary identification of a brand, and thus it deserves to be unique and representative of the core values, goals, missions and messages of your business.
The main reason behind small businesses having a poor logo design is that they use online templates to overcome budget constraints, but it costs them many things in other ways.
Spending on a professional logo design will effectively improve your brand’s identity, and it will definitely be a high return on investment.
In this blog, we have discussed top X reasons why a business should invest in a professional logo.
The idea of using online tools to make a logo for your company in much less budget and in less time is definitely tempting.
But just imagine, there will be thousands of other people who will be using the same template as you, and your logo will not be able to make a strong stand among many other logos.
Just imagine a logo of any renowned brand, and you will not find any other logo resembling their logo, right?
Your logo represents your company indirectly in many ways in the market.
So, a logo is an essential asset for your business representing your identity even when you are not there.
Thus, hiring a professional logo designer for your business is super-duper important.
2. Creating a Logo That Makes a Strong Impression
You should not just look for a logo that represents your company, but you also need a logo that holds the attention of your potential customers.
Having a professional logo for your company will have higher levels of visual appealingness and better quality in terms of resolution standards.
According to one psychological study, it takes us nearly 3 to 5 seconds to judge a product based on its logo and packaging; so as a brand you have a very limited time to convert your potential into customers.
Additionally, a professional logo has a thoughtful design that conveys the meaning of your business and its standards.
3. Leverage The Knowledge of Experts
When you use online tools to create a self-made logo, you miss out on many technicalities that make your logo an outstanding one.
Elements like colours, typography and shape define the main outline of your logo and lacking that knowledge may cause disasters in the logo; costing you your valuable time and money.
And just think about rough sketches, the types of fonts, arrangements of things, and style in the logo that needs to be taken into consideration.
Having less or no knowledge of designing takes more time to create a logo, and it may not also hit the marks of standards you are looking for.
So, leveraging the knowledge of an expert is the best option businesses have to save time and money while matching the great standards of design.
4. Brand Recognition and Retention
Powerful branding strategy is one of the main reasons for a company’s success, and a professional logo design communicates the branding strategy better than any other attempts.
People process images 60,000 times better and faster than text-based formats.
Moreover, 90% of the information channelled to the brain is gathered visually.
Just think about well-known companies like Nike, McDonald’s and Coca-cola and the first thing that you will think about is their logo.
A professional designer supports your business with a logo that quickly resonates with your targeted audience and thus retains a brand status.
5. A Logo That Is Convertible Through All Media
You will be using your logo for the branding and marketing purposes, and thus it needs to be fittable for all platforms.
If you hire a professional logo designer, you get a logo that is suitable for all types of media and platforms.
For example, your logo should fit in a business card as well as in a brochure and in a flyer too.
So, when you invest in a professional logo; you get various versions of your logo that can be used on multiple platforms.
6. Better Communication
A well-designed logo adds more value to your business credibility while communicating on behalf of your business.
As we all know, the first impression holds a great significance, so it is better to provide a strong first impression that leads them to trust you.
When your company grows on a larger and bigger scale, your customers will start recognising you based on your logo and other visual elements of your brand.
Having a poor logo quality may communicate a weak message that leaves a poor impression on your customers and thus limited growth of your business.
While investing in a professional logo makes it easier to scale on a higher level as it will communicate the values and other elements of your business in an effective and clever way.
So, if your logo looks unprofessional or poorly designed, then your potential customers will doubt your company, and they may choose to not be your customer.
7. Brand Loyalty
Brand loyalty is one of the most valuable assets a business can have for success.
Of Course, your customers will refer your brand and products to their circle, but if your logo doesn’t look genuine enough to them – they might hesitate to go forward with their purchase decision.
So investing in a professional and well-designed logo will increase the numbers of both new and returning customers.
8. Access To Multiple Options
When you decide to hire a professional graphic designer, you get multiple logo options to choose from.
Not just multiple options – but also options that are related to your niche and your business, specifically.
If you choose online tools to make your logo, you won’t find multiple options that specify your niche and your business particularly.
You can give a brief of the idea that you have, and a logo designer will provide you with a few options based on that, and then you can select one out of that.
Moreover, a professional would know which things are in the latest trends and technique, which elements are the most suitable for your business and brand personality; so having a professional logo is always the best option you can opt for.
9 . Personal Touch
A logo of your company is the storyteller of your business and when you decide to go with a professional logo; you choose to tell your brand’s story in an engaging way.
And as your brand has its own story, your logo also should have a personal touch to accomplish that story.
In short, your logo should be a visual story of your brand.
A professional logo will include all the intricate details merged with fineness, that conveys an entrancing aura into the surrounding.
Denoting a personal touch to the logo takes designing skills and years of experience that online generators can’t have, so hiring a professional designer is the best way out there.
A logo is the first thing that customers will notice while purchasing your product, and as a company, you can not afford to lose a client just because of the poor quality of your logo.
Though there are many tools available online to generate a logo, no one can deny that a professional logo designed by a designer can be replaced by anything else.
There are multiple benefits of a professional logo like better visual appeal, uniqueness, strong impression, brand recognition and retention, convertible-ness and personal touch, among many other things.
And last but not least, investing in a professional logo will definitely give you a high return on investment.
If you are looking to hire a logo designer or digital marketing services, you can contact us at firstname.lastname@example.org and we will be more than happy to help you out! 🙂
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