Have you ever seen a website and thought, “Wow! This is the best website one could have of both worlds”, and then you see another website that looks terrific and you think who may have built such a terrifying website.     

We all know the importance of having a website in current times but how many of us really know what we should know before designing and developing a website? 

There is a lot more to work on than what it appears to be on the screen. From functionality, user experience, user interface, navigation, and immersiveness – there is a lot to develop for a great website.

There are all kinds of websites in the world. The one thing that distinguishes great websites from poor ones is their user experience and visual appeal. 

Moreover, website designing doesn’t stop at developing, you need to make it visible on search engines like Google, Yahoo, Bing and other engines. Develop a website that engages customers, starts a conversation and improves the conversation ratio. 

All of these may sound overwhelming right now, but don’t worry we have made it easier for you to understand the process of designing a website.  

So, let’s quickly have a look at the things that you need to know before designing a website. 

  • Choosing A Domain And Host – 

A domain name is your online identity. Your domain name should match your business name as people will be searching for your business with your offline name. You need to make sure that your domain name doesn’t have any misspelt words as it may confuse people. Finding the correct domain is the most important thing for your website. Moreover, it also helps you with SEO purposes. 

You can browse multiple hosting options and it is important to consider the nature of your website and business. Do you have technical support for your website? How many people will be visiting your website and how will they interact with your website (watching videos, playing games, reading blogs)? Considering all these factors, you are advised to purchase a hosting subscription accordingly.   

  • UI/UX Design – 

The second most important thing while designing your website is focusing on the user interface and user experience. Users are the most precious asset of your business and so of your website. 

Your website should be easy to navigate, and simple to understand. Don’t make your website complex enough to confuse people. Create a clean, appealing and intuitive website design. The best measure for quality website design is its simplicity and attractiveness. It encourages users to stay on the website for a longer period of time and understand your services.    

  • Colour Scheme – 

Other than UI/UX designs, colour schemes are the third most important factor while designing the website. Your brand colours should be implemented in your website and different colours have the capacity to evoke an emotional response. While choosing your website, consider your target audience, niche, branding and colour psychology. Research the best colours for your website before you make a decision. 

  • Functionality – 

Functionality is another major factor you need to consider while developing your website. You need to consider if there are loading issues, broken links, security-related issues, operational standards and usability issues. It is important to see if your contact forms, surveys and customer feedback forms are working properly. 

  • SEO-Friendliness – 

Your online presence is highly dependent on the SEO-friendliness of your website. SEO stands for Search Engine Optimization, it works as a guide for search engine spiders by providing a map of your website and letting search engines know what your website talks about.

To make your website SEO-friendly, your site should have shorter website loading times, clear meta descriptions and meta titles, keyword-based content writing and solving technical issues on your website. The lower the page loading time, the higher the conversion ratio and fewer the bounce rates. CMS services like WordPress provide plug-ins designs to simplify the process.

  • Mobile-Friendliness – 

According to data, currently, 5.27 billion people are active on their mobile devices. This is a huge number. With such a big volume of mobile users, it is important to make your website mobile-friendly. Suppose if your website is working great on a laptop but if it doesn’t fit on the mobile screen, it has no meaning. Design your website in a way that it runs smoothly on mobile devices as well. 

  • Compatibility With Different Browsers – 

As technology evolves, the number of browsers is increasing and thus your website should be accessible and adoptive for all kinds of browsers out there – from Internet Explorer and Chrome to Firefox and Safari. Missing on any of the browsers means missing a huge pool of audience. 

  • Adding Social Media Buttons To Your Websites –

Social media is a crucial part of today’s life and thus it is important to add your social media links to your website. When your audience can find your social media presence from your website itself, your website becomes easily reachable to your target audience. Not only adding your social links but also adding buttons to share your website on multiple platforms like WhatsApp, Pinterest, Instagram and Twitter improve reach and traffic on your website. 

  • Original Content – 

When designing a website, you will be needing content in written and image/video format. Though you can find all of the images and content free from the web (by duplicating them); it creates copyright issues in future. Everything that you add on your website, falls under copyright issues that result in a penalty if used inappropriately. If you are using copyright content, make sure you have written authority or permission to use the content. Moreover, your site’s written content helps you in getting desired rankings on search engines. Make sure your content has no grammatical mistakes and is plagiarism-free. Adding a minimum of 2 blogs a month helps your site to be updated and competitive enough to rank on targeted keywords.  

  • Comprehensive Site Map And Tracking – 

When developing a website, it is necessary to make a map of how your website looks. In other words, the table of contents of your website. The table of contents provides a snapshot of your website material in a handy manner. Moreover, a sitemap provides structured and simple information to search engines. When you add new pages to the website, it is important to revise the site map. You can use Google Webmaster Tools to simplify the process for you.  

  • Cost Of The Website – 

There is no “one-size-fits-all” answer to this question. The cost of your website design totally depends on the functionalities and features you need in your website. If you are looking for a simple and sober website, you can expect to get it done from around 400$ to 800$ while a super high-standard website generally starts from 1500+$. If you are looking for a web design company, contact us today to discuss a custom solution based on your requirements. 

Wrap Up – 

Having a website is damn crucial in current times and postponing the idea of having a website for your business is no less than losing a big opportunity to expand your business to the next level. People are shifting online quite rapidly and to keep up with the speed of the change is really needed for your business to survive and grow. The qualities and features we have mentioned in the blog post are handy so don’t forget to save this blog link for your future reference! 🙂  

NFlow Technology is a digital marketing and web development agency helping businesses to scale with the latest technologies. Get in touch with us now at, to get the best solutions for your business requirements.


Keval Bhuva

Keval is a young and enthusiastic person who enjoys and loves cricket the most. Besides that, he has extensive knowledge of Digital Marketing and, particularly, SEO. Watching web series and reading about politics is his favorite time pass. He is a great example of “Living a big life with an open heart,”

eCommerce is growing faster than ever, and as the competition is being cut-throat day by day, it has become more important to optimize category pages for eCommerce sites in 2021. 

As a general observation, the one thing that is often overlooked is category page optimization. 

When product categories are overlooked, that’s a lot of missed opportunities because many people land on those specific pages from SERPs. 

In simple terms, category pages are the main support system of eCommerce sites when it comes to ranking factors and SEO matters. 

Incorporating a hierarchy adds more pages to a website while improving the chances of SEO opportunities. 

Category pages are a way to optimize your products in the best way possible while making it easier for users to find the products in a quick way. 

Not only that but category page optimization also supports the rich on-page SEO activities of your site. 

In this blog, we have discussed some of the tips and techniques that support the optimization of category pages – 

1. The First Step Of Optimization – Metadata 

The basics of content optimization include title tags and meta descriptions.

One of the most influential on-page optimization elements is the title tag that sets the keyword theme of the page. 

While meta descriptions influence the search terms for which a page ranks for. 

Title tags and meta descriptions set in a site’s HTML code which are accessible from content management systems. 

2. Let Headings Speak For Themselves – 

Another very important and visible part of a page are headings. 

Make sure that the headings and subheadings of your category pages are easy to understand for both users and search engines. 

Optimizing heading tags of H1, H2 and so on will support search engines to figure out the context and content of a particular section. 

The H1 reinforces the title tag’s theme for the entire page, while H2 and H3 emphasize the supporting theme. 

Additionally, confusing and repetitive headings makes it harder for users to navigate through the page, and they will leave the site without taking any valuable action. 

3. Keyword-based Content – 

You don’t need to add pages and pages of description for your products. Include short and sweet descriptions of your products while including keywords in a natural way. 

SEO-based content not only helps search engines to understand the content and category of your page, but it will also help users to know what your products are about. 

Remember one thing, don’t try to force the keywords in a sentence; otherwise, though it will make sense to search engines, it will provide no meaning and value to human readers. 

4. Use Featured Content –  

Category pages can advertise sale items, loyalty programs and related products that are relevant to the user and the category page to improve the user experience. 

Moreover, feature content also supports organic search optimization too. 

One needs to ensure that the feature’s descriptions are coded as text and not embedded in an image.  

Though visual search has come a long way, it is still not used in search-ranking algorithms. 

5. Link The Relevant Text – 

When you link a relevant text makes it more straightforward and a strong indicator for search engines while increasing the relevant traffic. 

Linking irrelevant texts increases the irrelevant traffic, which increases the rate of customers leaving pages without making any purchase. 

6. Improve Category Navigation – 

The main intention of category filtering is to make it easier for buyers to find and purchase relevant products. 

Nonetheless, category navigation also affects the indexation, authority and relevance of each page in organic search results. 

So, including relevant words in the navigation and filters will improve the rankings of a site. 

Moreover, make sure that search engines can crawl the faceted navigation before you optimize; otherwise, all of your efforts will have no meaning. 

7. Links In Header And Footer – 

Though there are same opportunities in category navigation as in the sitewide header and footer, including links to each eCommerce subcategories and filtered page in the header and footer may irritate users, and it seems over-optimized for search engines algorithms. 

So the best option is to utilize header and footer links wisely and in accordance with category and subcategories pages. 

Moreover, include pages based on keywords research and keywords mapping to get the best results. 

Nonetheless, links to SEO-related keywords should not exceed the links for unrelated purposes, and long lists of links should never be placed in the text fields or below the footer. 

8. Add Media Content To Your Products – 

Highlighting the products with visual media like photos, videos and providing tutorial videos supports customers to envision the product in a more clear way.  

Moreover, as long as they are high-quality images, it also supports SEO rankings. 

9. Focus On UX 

Ensure the simple purchasing product doesn’t involve too many complexities. Improving UX will make your customers return to your website in future. 

10. Category Descriptions – 

Including category descriptions provide an opportunity to utilize the targeted keywords while sharing and highlighting information about the products. Category descriptions are a great way to make your page more SEO enriched. 

In addition to all the mentioned tips and techniques, here are some ways in which you can optimize your content on category pages – 

Add Informational Pages As A Link – 

Including links to internal informational pages that are relevant to the products promoted on the page. Having a brief description of the linked page adds an overall volume of text on the category while providing a better chance to optimize anchor text. 

Add Text In Small Fragments – 

As category pages have limited space for text, it is the best way to write in small snippets, making it easier to rank for a keyword with minimal copy. 

Foldable Content – 

Making foldable content with “see more” and “see less” options allows you to add a substantial amount of information without overwhelming the users with a plethora of information. 

FAQs and Shopping Guides – 

The Frequently Asked Questions section contains useful and valuable information, and it also allows keyword-rich text, making them perfect for the bottom of category pages. 

Additionally, adding shopping guides to category pages also allows you to explain all the considerations while making a purchase. 

If you are looking for any eCommerce web development or SEO solutions, you can contact us at, and we would be more than happy to help you out!!


Nevil BhattCEO and Founder of NFlow Technologies

Nevil is the owner of one of the fastest-growing digital agencies in India. Having a great knowledge of the IT field and business management, he decided to bring a revolution in the digital world by providing valuable and customized solutions across the globe. Whether it's real or digital, he knows how to handle sustainable relationships and meaningful interactions.

Running a business in a digital environment needs a website that can impress your visitors by high-standards of user-experience and user-friendliness. 

Having a website for your business is like the virtual reality of your business, and your potential customers are definitely going to visit your website once before they make any decisions. 

If you don’t have an effective and lively website, you will be missing out on opportunities that expand your business. 

The online behavior of customers is changing rapidly because of evolving patterns of web design and web development, and thus every business needs to update their website frequently to stay relevant in the market. 

A well-maintained website increases the chances of better sales and rankings on Search Engine Results Pages (SERPs). 

There are some hints that your websites have, and you need to consider it as a sign of website makeover or redevelopment, and it needs some work for sure. 

Here Is The List Of The Things That Indicates The Need For Some Work On Your Website –

1. Your Website Is Not HTTPS Secured – 

Not securing a website with HTTPS leaves a negative impression on your website visitors and also on organic search results too. 

In July 2018, Google’s Chrome started labelling any site that doesn’t have HTTPS as a “Not secure” website. 

And surprisingly, many website owners seem to not care about it as there are many unsecured websites on the internet. 

If your customers find that your business doesn’t have a secure website, they will suspect your presence and intentions and may not proceed further with their purchase decision. 

Moreover, unsecured websites impact negatively on your SEO activities and SERPs, which in return limits the growth of your business. 

So, not having a secured website is the first major indication that you need to work on your website and update it to a secure version.  

2. No Social Media Icons – 

When a customer visits your website, they would also like to see your online presence on other social media platforms. 

If you don’t have a social media presence, it limits the growth of your business as modern audiences want to go through a business’s social media pages before making the purchasing decisions. 

There is a huge portion of an audience that looks for products on social media pages, and if your business doesn’t have social media pages, you are missing out on those opportunities too. 

Including social media sharing options on your website, let your customers explore your business’s social media presence and thus providing one more reason to trust your business. 

One more thing you need to make sure of is that all the social media buttons on your website are working properly.  

3. Lack Of Mobile-Friendliness 

If you just look around, you will see almost all people with their heads down on their phone, probably including you too, right?  

More than half of the internet traffic comes from mobile, and thus it becomes super important to make sure that your website is mobile-friendly. 

In fact, in July 2019, Google enabled mobile-first indexing by default for each website, so you need to make sure that website is mobile friendly and easy to use on mobile devices. 

If your website is not mobile-friendly, it will become difficult for users to navigate through your website, and they will soon leave the website. 

Moreover, you can also have Accelerated Mobile Pages(AMP) on your website to solve the problem. This will improve your website rankings. 

4. Your Website Takes Forever To Load 

Yes, if your website load time is too much, your visitors will not wait for it to load and will soon leave your website even without giving you a chance to show your work. 

Additionally, high load time also affects the SEO performance of your website and thus overall online reach and ranking numbers. 

There is a clear correlation between page load speed and how a website ranks in SERPs accordingly.  

Page speed depends on various factors, including website setup, size of a website, content management system and technology setup. 

You can use Google’s Page Speed Insight tool to examine the factors causing a website to be slow. 

5. Not Updating Content On A Regular Basis 

Updating content on a regular basis improves the chances of visibility and thus increases SEO rankings. 

If your visitors find that you haven’t updated the latest information of your industry or still have information that is out-dated and holds no value in current time, then there are huge chances that they will evaluate your business’s accuracy based on that. 

If you don’t update your website regularly, new visitors will just visit your website and jump over to another website to find the information they are looking for. 

Though your website has valuable and interesting information, if it is not updated regularly, it passes the wrong message to visitors that you don’t care about updating your website. 

Updating regular blog posts is the best way to keep your website updated. 

6. No Call-To-Action (CTA) Buttons On Home Or Landing Page – 

Your visitors are visiting your websites for obvious reasons, and they want it to be available easily. 

As the attention span of humans is becoming lesser, they will quickly try to look at the CTA button and if they don’t find it in a handy manner, they are more likely to leave your website without taking any actions, and that is how a business loses its potential customers. 

Including easy-to-understand CTA will improve the chances of getting more leads from your website. 

7. Pages With 404 Or Any Other Technical Error – 

Would you like to get land on a page that no longer exists or has major technical issues? 

No, right? Same like you, your visitors and customers would not want to get on pages that are not useful to them. 

Additionally, pages with technical issues lead to bad user experience, harming the reputation of the website. 

8. Website Is Too Complex To Navigate – 

A website with a simple navigation system will facilitate visitors to get the information quickly while better user experience. 

If it takes a lot more time for visitors to find the information they are looking for, they will leave your site without trying much hard; because no one has time to go through complicated things. 

One needs to make sure that adding new features or content to your web design should not lead to the complexity of a website. 

9. Keyword Stuffing – 

Keyword stuffing is a term that describes that a word or phrase has been repeated too many times that makes a sentence sound unnatural or artificial. 

Keyword stuffing in the website content not only harms the SEO rankings but even readers find your content artificially drafted and thus susceptible to make any purchase or valuable action. 

10. Web Security Concerns – 

Web security is the last thing that businesses think about while redeveloping or redesigning their website. 

As your website has valuable information about your customers and clients, it is necessary to keep your website secure with the latest security standards as old technology is more vulnerable to phishing and hacking attacks. 

If your website gets hacked or data leaked, your existing, as well as potential customers, will hesitate to trust your company in future which is again a big loss for your company. 

11. Trivial Changes And Updates Costs You Overwhelmingly – 

Small or minor changes like adding a blog post or updating an event, or making some content modifications here and there should be easy for anyone to make without consuming too much time and effort. 

However, if your site is built on a platform that is difficult to work with, then it is time to update or build a new website built with an easy-to-use content management system (CMS). 

12. Your Site Has Bugs – 

Having bugs on your site can take many forms. Say, for example, it could be causing misalignment of your website, which doesn’t leave a good impression on users. 

Other than that, it could also make your site unworkable in some cases. 

For instance, if a contact page of your website has some bugs or virus, it will not prevent receiving information but you may not have access to that information. 

A website with bugs and viruses is indisputably a sign of redeveloping a website and because it not only looks unprofessional but it makes your website more vulnerable and unworkable to a great extent. 

13. It’s Been Long Since You Have Built Your Website – 

If you have built your website, let’s say 5 or 7 years, by now, there must have been newer technologies that provide better security, latest technology and other features that benefit your online growth. 

14. Your Business Has Incorporated New Branding And Designing 

If your company has embraced a new designing concept or colour palette, then it is certainly time to redevelop your website and let your users and customers know about your latest updates and branding. 

When you hire a web design agency for developing your website, you can discuss all the aspects like browser and device compatibility and many other various subjects that concern you. 

If you are looking for a web development and designing agency, then contact us at, and we would be more than happy to reach you as soon as possible. 


Hardi HContent Writer

The study of English Literature and passion for learning new languages inspired her to pursue her career in the field of content marketing. Currently, she knows four Indian languages and planning to further her knowledge by constantly learning more. Reading between the lines is her strength. Going with the flow and gazing at the miracles of the universe are fundamentals of her life.

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