Scroll

In today’s time, we all check our phones for new notifications and pass our free time by scrolling through Instagram and Facebook feeds, right? Accessing a smartphone and internet connection is no more luxury but a necessity. In such a scenario, the secret to a successful marketing campaign is to publish your products or services where your potential customers exist. As time has transformed with the arrival of the latest technology like AI and ML, businesses need to evaluate their approach towards marketing and advertising strategies.  In this blog, we are looking at the advantages of digital marketing and how it helps you to maximize the potential of an integrated marketing strategy. 

Before jumping into the topic, let’s understand the simple definition of traditional marketing and digital marketing, along with the significant differences between the two. 

Traditional marketing involves conventional communication mediums like magazines, newspapers, hoardings, flyers, broadcasting, telemarketing, and likewise. At the same time, digital marketing or online marketing conveys communication with the support of digital platforms and mediums. Digital marketing is inclusive of social media, websites, paid marketing, Google ads, PPC, content marketing, affiliate marketing, inbound marketing, Email marketing, and Search Engine Marketing (SEM). 

If we look at the current situation, digital marketing outweighs conventional strategies of marketing. Nonetheless, we can not completely ignore or sideline traditional marketing formulas. 

Here are some of the benefits of digital marketing

More engaging

When marketing or advertising, what all businesses want is more engagement with their targeted and potential customers. Through digital marketing, you can expect more involvement compared to traditional marketing methods. With a strong and effective presence on social media, a company receives more likes, comments, and shares, which in return increases brand awareness and customer loyalty. 

Measurable

Unlike traditional marketing, you can measure your marketing and advertising’s impact and effectiveness with real-time data. You can also look at the numbers of impressions and reach, supporting you in generating accurate marketing reports representing precise numbers. For example, when you run a PPC campaign for your product or service, you can easily see how many people have viewed your ad and how many have clicked on it. Having such an advanced methodology supports in understanding the behavior and patterns of your customers. 

Customize your advertisement based on the targeted audience

In a newspaper advertisement, everyone sees your ad, whether they want it or not. However, that is not the case with digital marketing. You can present unique and appealing advertisements to your targeted audience based on their interests, hobbies, occupation, and lifestyle. With such deep insight into customers’ lives, you can personalize the advertising and marketing strategies that directly connect to them. All of this is not possible with conventional methods of advertisement. 

Direct communication with your audience

Imagine you are interested in a product or service and want to know more about that product, but as it is advertised in a magazine or newspaper, you can’t ask there. If that were the case with digital marketing, it would have a completely different scenario as customers can reply or ask questions related to your products directly. With a great facility of immediate response and direct communication, you can attract more customers by solving their problems and getting valuable feedback from them. 

Cost-effective

Publishing a full page Ad on the front page of a renowned magazine or newspaper costs way more than what you will invest in paid advertising like PPC or Google Adwords. Not only that but with the assistance of digital marketing, small and medium-sized businesses can unlock doors of opportunities. Additionally, large businesses can also invest in digital marketing as part of multichannel marketing for better reach. 

More conversion rate

Comparing digital marketing with traditional marketing, it has more conversation rates as you can optimize your marketing and advertising strategies with the latest technologies. Search Engine Optimization (SEO), Search Engine Marketing (SEM), Paid Marketing, and other inbound marketing techniques enable you to pitch potential customers who are already interested in your services rather than pitching a general and random customer; supporting you with a higher rate of conversation. 

Other than the advantages of digital marketing, here are some quick and interesting facts representing the importance and significance of an online marketing 

  • Almost a fourth of fifth customers check the seller or service provider’s online presence before concluding their purchase decision
  • There are few numbers of the young generation who doesn’t utilize social media platforms regularly 
  • Professional platforms like LinkedIn is a great way to generate more leads for B2B marketing 
  • Smartphones and the internet is an efficient way to reach your customers with appealing content 

Conclusion-

Undoubtedly, no one can ignore the prominence of digital marketing in today’s era. Implementing a perfect fusion of both the methods of marketing is the key to success. With the blessing of digital marketing, small or emerging businesses can reach an unstoppable and constantly growing market with a limited budget. Big organizations can retain and expand their presence in the market with the incorporation of both traditional and digital marketing. 

 

Author

Hardi HContent Writer

The study of English Literature and passion for learning new languages inspired her to pursue her career in the field of content marketing. Currently, she knows four Indian languages and planning to further her knowledge by constantly learning more. Reading between the lines is her strength. Going with the flow and gazing at the miracles of the universe are fundamentals of her life.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Blogs

News(Read Time: min.)December 4, 2020Google launches new and improved crawl stats report in Search Console

On 24th November 2020, Google announced that it had launched new and improved crawl stats within Google Search Console. This update is quite useful for all the web developers, S

Read More

Digital Marketing(Read Time: min.)November 30, 20206 Proven Ways to Increase Your Website Traffic in 2021

Think about getting organic traffic in the early ’90s, and it wasn’t a big task then, but if someone asks you the same today, it will drive you crazy. As there are uncountable

Read More

News(Read Time: min.)November 27, 2020Page Experience Are Becoming Ranking Signals in May 2021

On the 28th of May 2020, Google first announced that it would include page experience as an additional ranking factor in the coming days. Furthermore, it also declared that Google

Read More

Digital Marketing(Read Time: min.)November 23, 2020The Ultimate Guide To Build Backlinks In 2021 (100% White Hat)

Ask any SEO about the importance of backlinks, and they will not deny its significance in any way. When we talk about SEO, backlinks or also known as inbound links, are a set of li

Read More

News(Read Time: min.)November 13, 2020How Google Calculates Duplicate Content via Dupe Detection

On the 4th of November, 2020, a team of Google workers published a podcast talking about the dupe detection and canonicalization process at Google. John Mueller, Martin Splitt, Gra

Read More

Digital Marketing(Read Time: min.)November 9, 2020Digital Marketing vs Traditional Marketing: What’s the Difference?

In today's time, we all check our phones for new notifications and pass our free time by scrolling through Instagram and Facebook feeds, right? Accessing a smartphone and internet

Read More

News(Read Time: min.)November 6, 2020New Google Passage Based Indexing & Ranking Coming 2021

On 20th October 2020, Google announced that it would soon identify passages from a webpage, and it will improve 7% of search queries across all languages once practised globally. W

Read More

Digital Marketing(Read Time: 3 min.)November 2, 20206 Benefits of SEO You Should Know

People will look at you with a strange look if you tell them that you have never heard the term “SEO” before. SEO has become an essential and inseparable part of every business

Read More

Digital Marketing(Read Time: 3 min.)September 19, 201915 Outstanding Tips For Shopify Store Owners to Boom Sales in 2019

Commencing and promoting an online business with a Shopify store for the first time is exciting. However, it can even be a nail-biting experience if you are not aware of all the Sh

Read More

Digital Marketing(Read Time: 10 min.)April 18, 20178 – Useful Ways To Get Your Mobile App Ranking on Google Play Store

It’s an era of Mobile application, there are millions of applications available in the app store and thousands of applications are launching every day. Today all the major indust

Read More

YOU’VE GOT A PROJECT IN MIND Let’s Build Something Together

Drop us a message with a brief description of your dream project.

Our industry domain expert will review it and get back to you within 24 hours with free consultation and best reliable sulutions.