In today’s time, we all check our phones for new notifications and pass our free time by scrolling through Instagram and Facebook feeds, right? Accessing a smartphone and internet connection is no more luxury but a necessity. In such a scenario, the secret to a successful marketing campaign is to publish your products or services where your potential customers exist. As time has transformed with the arrival of the latest technology like AI and ML, businesses need to evaluate their approach towards marketing and advertising strategies. In this blog, we are looking at the advantages of digital marketing and how it helps you to maximize the potential of an integrated marketing strategy.
Before jumping into the topic, let’s understand the simple definition of traditional marketing and digital marketing, along with the significant differences between the two.
Traditional marketing involves conventional communication mediums like magazines, newspapers, hoardings, flyers, broadcasting, telemarketing, and likewise. At the same time, digital marketing or online marketing conveys communication with the support of digital platforms and mediums. Digital marketing is inclusive of social media, websites, paid marketing, Google ads, PPC, content marketing, affiliate marketing, inbound marketing, Email marketing, and Search Engine Marketing (SEM).
If we look at the current situation, digital marketing outweighs conventional strategies of marketing. Nonetheless, we can not completely ignore or sideline traditional marketing formulas.
Here are some of the benefits of digital marketing
When marketing or advertising, what all businesses want is more engagement with their targeted and potential customers. Through digital marketing, you can expect more involvement compared to traditional marketing methods. With a strong and effective presence on social media, a company receives more likes, comments, and shares, which in return increases brand awareness and customer loyalty.
Unlike traditional marketing, you can measure your marketing and advertising’s impact and effectiveness with real-time data. You can also look at the numbers of impressions and reach, supporting you in generating accurate marketing reports representing precise numbers. For example, when you run a PPC campaign for your product or service, you can easily see how many people have viewed your ad and how many have clicked on it. Having such an advanced methodology supports in understanding the behavior and patterns of your customers.
In a newspaper advertisement, everyone sees your ad, whether they want it or not. However, that is not the case with digital marketing. You can present unique and appealing advertisements to your targeted audience based on their interests, hobbies, occupation, and lifestyle. With such deep insight into customers’ lives, you can personalize the advertising and marketing strategies that directly connect to them. All of this is not possible with conventional methods of advertisement.
Imagine you are interested in a product or service and want to know more about that product, but as it is advertised in a magazine or newspaper, you can’t ask there. If that were the case with digital marketing, it would have a completely different scenario as customers can reply or ask questions related to your products directly. With a great facility of immediate response and direct communication, you can attract more customers by solving their problems and getting valuable feedback from them.
Publishing a full page Ad on the front page of a renowned magazine or newspaper costs way more than what you will invest in paid advertising like PPC or Google Adwords. Not only that but with the assistance of digital marketing, small and medium-sized businesses can unlock doors of opportunities. Additionally, large businesses can also invest in digital marketing as part of multichannel marketing for better reach.
Comparing digital marketing with traditional marketing, it has more conversation rates as you can optimize your marketing and advertising strategies with the latest technologies. Search Engine Optimization (SEO), Search Engine Marketing (SEM), Paid Marketing, and other inbound marketing techniques enable you to pitch potential customers who are already interested in your services rather than pitching a general and random customer; supporting you with a higher rate of conversation.
Other than the advantages of digital marketing, here are some quick and interesting facts representing the importance and significance of an online marketing
Undoubtedly, no one can ignore the prominence of digital marketing in today’s era. Implementing a perfect fusion of both the methods of marketing is the key to success. With the blessing of digital marketing, small or emerging businesses can reach an unstoppable and constantly growing market with a limited budget. Big organizations can retain and expand their presence in the market with the incorporation of both traditional and digital marketing.
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