On 20th October 2020, Google announced that it would soon identify passages from a webpage, and it will improve 7% of search queries across all languages once practised globally. With the latest technologies like Artificial Intelligence (AI) and Machine Learning (ML), Google now will be able to classify the relevancy of each paragraph of a website. But there is a lot of confusion around this latest update of Google.

Many people thought it would be “passage indexing” instead of “page indexing,” but we all need to know that Google will still index whole website pages and not individual parts of a web page. The latest technologies like AI and ML will support Google to scan every paragraph of a website and present more relevant information when someone searches for a particular and tricky question.

In current practice, Google skims the whole web page to find an appropriate and relevant answer for a given query, but after this announcement, we can say that Google will be able to find solutions to questions buried deep down on a page.

Sometimes, it is easy to get answers to your questions easily, but when someone asks a particular question, you may need to go through multiple pages to get the answer you are looking for.

After the latest update from Google, now they will evaluate pages in a more detailed manner. In other words, we can say that passages will rank independently of the rest of the page’s content. Many people confuse it with featured snippets, but the significant difference lies in how Google will interpret it. With the latest update, Google will look at the relevance of a paragraph to a particular query instead of the whole page’s relevancy.

For example, if a webpage is based on the topic “X,” but it also has some part of the topic “Y” and topic “Z,” we will be able to get information about the topic “Z” from a page based on topic “X.” So, a web page can have a vast pool of knowledge under a single topic with multiple subheadings; without compromising on ranking factor. To be more specific, if a particular page mainly talks about ways to improve skin health and have some parts of hair health and teeth health, that page will still rank on the query of teeth health and hair health.

Moreover, we need to remember that Google will not “index” passages, it will still index web pages, but now passages are considered an additional ranking factor.

To conclude, we can say that modern technology like AI and ML; Google will go through each paragraph of website pages to determine the relevance of individual passage, resulting in enhanced user experience by showcasing relevant information related to complex and specific queries. Additionally, content creators will enjoy the freedom of writing multiple subjects with a single title.


Keval BhuvaSr. SEO Executive

Keval is a young and enthusiastic person who enjoys and loves cricket the most. Besides that, he has extensive knowledge of Digital Marketing and, particularly, SEO. Watching web series and reading about politics is his favourite time pass. He is a great example of “Living a big life with an open heart,”

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Blogs

News(Read Time: min.)December 4, 2020Google launches new and improved crawl stats report in Search Console

On 24th November 2020, Google announced that it had launched new and improved crawl stats within Google Search Console. This update is quite useful for all the web developers, S

Read More

Digital Marketing(Read Time: min.)November 30, 20206 Proven Ways to Increase Your Website Traffic in 2021

Think about getting organic traffic in the early ’90s, and it wasn’t a big task then, but if someone asks you the same today, it will drive you crazy. As there are uncountable

Read More

News(Read Time: min.)November 27, 2020Page Experience Are Becoming Ranking Signals in May 2021

On the 28th of May 2020, Google first announced that it would include page experience as an additional ranking factor in the coming days. Furthermore, it also declared that Google

Read More

Digital Marketing(Read Time: min.)November 23, 2020The Ultimate Guide To Build Backlinks In 2021 (100% White Hat)

Ask any SEO about the importance of backlinks, and they will not deny its significance in any way. When we talk about SEO, backlinks or also known as inbound links, are a set of li

Read More

News(Read Time: min.)November 13, 2020How Google Calculates Duplicate Content via Dupe Detection

On the 4th of November, 2020, a team of Google workers published a podcast talking about the dupe detection and canonicalization process at Google. John Mueller, Martin Splitt, Gra

Read More

Digital Marketing(Read Time: min.)November 9, 2020Digital Marketing vs Traditional Marketing: What’s the Difference?

In today's time, we all check our phones for new notifications and pass our free time by scrolling through Instagram and Facebook feeds, right? Accessing a smartphone and internet

Read More

News(Read Time: min.)November 6, 2020New Google Passage Based Indexing & Ranking Coming 2021

On 20th October 2020, Google announced that it would soon identify passages from a webpage, and it will improve 7% of search queries across all languages once practised globally. W

Read More

Digital Marketing(Read Time: 3 min.)November 2, 20206 Benefits of SEO You Should Know

People will look at you with a strange look if you tell them that you have never heard the term “SEO” before. SEO has become an essential and inseparable part of every business

Read More

Digital Marketing(Read Time: 3 min.)September 19, 201915 Outstanding Tips For Shopify Store Owners to Boom Sales in 2019

Commencing and promoting an online business with a Shopify store for the first time is exciting. However, it can even be a nail-biting experience if you are not aware of all the Sh

Read More

Digital Marketing(Read Time: 10 min.)April 18, 20178 – Useful Ways To Get Your Mobile App Ranking on Google Play Store

It’s an era of Mobile application, there are millions of applications available in the app store and thousands of applications are launching every day. Today all the major indust

Read More

YOU’VE GOT A PROJECT IN MIND Let’s Build Something Together

Drop us a message with a brief description of your dream project.

Our industry domain expert will review it and get back to you within 24 hours with free consultation and best reliable sulutions.