On the 28th of May 2020, Google first announced that it would include page experience as an additional ranking factor in the coming days. Furthermore, it also declared that Google would provide enough time and give prior notification before implementing new updates. 

After that, on the 10th of November 2020, Google announced that they would finally consider page experience as an additional ranking factor in May 2021. To say it in simple words, we can say that if your page is user-oriented and appeals to users in an engaging way, no one can stop you from ranking higher on Google rankings. 

As businesses make more user-centric and easy to navigate web pages, they will be on the top of SERPs, resulting from a delightful customer experience. Moreover, people will engage and interact more with websites that they find the most attractive. It is essential to have great visual appeal along with amazing usability to make users stick to your website for a longer period of time. 

How does Google evaluate page user-experience?

In order to understand the usability and friendliness of a website, Google has set some standards that measure the website’s capacity to influence users’ experience while scrolling through a page. Some of the factors that decide the page experience are inclusive mobile-friendliness, HTTPS connection, intrusive interstitials, and page loading time. According to Google, these factors are core web vital components.

In other words, core web vital decides the ranking of your page in the real-world based on user-centric metrics. Some of the core web vital metrics are LCP, FID, and CLS. 

LCP, also known as the Largest Contentful Paint, measures loading performance. To provide a good user experience, your website should have an LCP occurrence within 2.5 seconds, counting from the time of clicking on the website.  

Going further, FID, also known as First Input Delay, measures the interactivity of the website. Ideal FID is of less than 100 milliseconds. 

While Cumulative Layout Shift (CLS) judges the visual stability of the website. In order to offer a good user experience, pages should keep a CLS of less than 0.1. 

Visual Indicator to push you higher 

Google will use image previews from your page into a snippet to give an idea to the user about the content that you will have on your webpage. Likewise, visual indicators are highly useful in providing information related to the quality of a web page’s experience. Such visual indicators help users to decide which page they want to visit. Google is trying to identify the pages that have included and followed all the page experience criteria set by them. Once the testing is done successfully by the Google team, they will launch it in May 2021 while sharing the details on the progress in the coming months. 

When it comes to lasting user experience indicators, it depends on the worthiness of displaying content in the search results based on the data. 

There is also much confusion regarding the AMP pages. It was compulsory until now to be a Google News publisher in order to be eligible for Google’s Top Stories carousel, but now the latest page experience guidelines will replace the AMP pages, resulting in a significant impact in the overall calculus. Google will continue to support AMP versions of your content.  

These new metrics will undoubtedly impact the search rankings results on a significant level. 

There have been many updates since Google has been introduced to the world of the internet, and there will be a lot more others coming in the future but what remains crucial is the content. If you have good content to offer, no one can beat you from ranking higher. Nonetheless, you should never underestimate the power of additional ranking factors that keeps you consistently high on Google rankings.  


Keval BhuvaSr. SEO Executive

Keval is a young and enthusiastic person who enjoys and loves cricket the most. Besides that, he has extensive knowledge of Digital Marketing and, particularly, SEO. Watching web series and reading about politics is his favorite time pass. He is a great example of “Living a big life with an open heart,”

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Blogs

News(Read Time: min.)January 22, 2021What is Google Discover, And How Long Stories Last There?

Last year Google introduced a new and exciting feature that shows you relevant content, even when you are not searching for it.  The feature is gaining popularity day by day an

Read More

PPC(Read Time: min.)January 19, 2021Top 12 PPC Extension To Use For a Successful PPC Campaign

There have been really few people who haven’t ever seen a paid ad on Google or any other social media platform.  In the digital era, every business literally runs with the po

Read More
Google Dance

News(Read Time: min.)January 15, 2021What is Google Dance, And Why Does That Happen

You must know the major falls and ups your website experiences when there is an update from Google.  Google updates are the most annoying as well as an exciting thing for your

Read More
techniques of writing an ad copy

PPC(Read Time: min.)January 8, 2021Top 10 techniques of writing an ad copy that really work wonders!

Writing an ad copy is the trickiest part, especially when you are spending thousands of dollars on your online advertising campaign like PPC.  Though it takes only a line or tw

Read More

PPC(Read Time: min.)January 4, 2021Top 10 Benefits of PPC Advertising

We are living in the modern era of digital marketing, and with the boon of various technologies, we are now able to optimize the marketing and advertising strategies to level-up ou

Read More
On Page SEO

Digital Marketing(Read Time: min.)December 31, 2020Top 9 Factors that Support On-Page SEO

If you have been reading about digital marketing or familiar with the various terms of online marketing, you must be knowing the term “SEO”.  Well, if you don’t know, SEO

Read More

PPC(Read Time: min.)December 28, 2020The Ultimate PPC Keyword Guide You Need to Know

Do you remember searching for a query on Google, and you see a sponsored ad there on the top of the Search Engine Result Page (SERPs). And if you have noticed that carefully, you w

Read More

Social Media Marketing(Read Time: min.)December 21, 2020What are Instagram reels and How can you use it for your business?

Ever since the ban of Tiktok in some countries, many other social media platforms like Instagram and Facebook have tried to launch the same kind of feature in their apps.  It i

Read More

News(Read Time: min.)December 11, 2020Google’s The December 2020 Core Update Mess Up Google’s Search Results?

2020 has really been a dramatic year. Not just in the real world but also “online.” Google has announced the “Core Update” of 2020 on December 3rd at 1 pm ET. Generally,

Read More

Digital Marketing(Read Time: min.)December 7, 2020All you need to know about PPC in 2021

We are living in a world where we can not neglect the power of the internet. If you just look around yourself, more than half of the people will be spending their time on screen. A

Read More

YOU’VE GOT A PROJECT IN MIND Let’s Build Something Together

Drop us a message with a brief description of your dream project.

Our industry domain expert will review it and get back to you within 24 hours with free consultation and best reliable sulutions.