Scroll

Writing an ad copy is the trickiest part, especially when you are spending thousands of dollars on your online advertising campaign like PPC. 

Though it takes only a line or two to convert your potential customers into a successful sale, it needs lots of research and analytical skills to write that one or two lines; after all, you are spending a lot of money for that ad!! 

In this blog, we have discussed the top 10 techniques that will help you in converting your ad into the secret to success. 

So, let’s hop on to the topic without wasting much of your time. 

1) Make customers hero

Whether you are a product-based company or a service-based, your customers are what keeps your business going. Show the same to your customers while writing an ad copy for them. 

Instead of focusing on your business or your services, focus on the benefits of it.  

“Customer’s interest” should be the center of your ad copy. 

For example, if you are a software company, the ideal copy of your ad would be

“A software that makes your life easier.” 

You can see that the interest of customers is the priority here, instead of the software. 

2) Evoke the emotions 

Another very important thing that you must remember is to touch the emotional side of your customers. 

Don’t treat them just as the sales objectives; look at them with human eyes and understand the logic behind their association with your products or services. 

Encourage their motivation to buy your product.

For example, if you are selling a beauty product, your copy would seem something like 

“Be the Queen of the universe with XYZ product.”

This is the simplest and effective way to communicate your message while appealing to them on an emotional level. 

3) Include numbers 

Including numbers, facts, and statistics in your copy is another way to boost-up the response level to your ad. 

The simplest way to use numbers in your ad copy is to show the price tag of your products or services you are offering. Emphasis on the numbers. 

Additionally, you can also show the figure of satisfied customers you have or the number of sales you have made over a period of time. 

Or, if you are targeting a B2B audience, you can simply show some industrial numeric information and ask them to take further actions. 

4) Be in the shoes of your targeted audience

To write an effective copy, you need to have the ability to put yourself in the shoes of customers and look at the problems of their lives and how your products or services can help them in overcoming that. 

Always, always emphasize the benefits of your products and not features. Customers are more interested in knowing the benefits than technicality.

It takes lots of research to understand your targeted audience and know their lifestyle and interests, but all of that is worth it for writing an ad copy that converts. 

5) Leverage FOMO 

As per human psychology, people fear missing out on things. FOMO abbreviation stands for  “Fear Of Missing Out.” 

Leveraging FOMO is the best way to urge your audience to take action. 

To create urgency, you can use words like only “1 day left”, or “limited period offer”, or “a few spots left”. 

6) Show the “Exclusive” side of your product – 

If you have launched a product in the market that is new or makes you stand out from your competitors, be loud about it!! 

Let’s say, for example, if you are an academic institute and have recently uploaded a video or a course that will help your students to a great extent, then FOCUS on that!! Make it the hero of your copy and let people know about it. 

7) Make various copies of your ad 

When you write more than one copy of your product, you can choose the best among them. 

Writing a copy with multiple perspectives and applying various techniques for your ad copy will give you an option and freedom to pick the most suitable and appealing copy to present to your potential customers.

8) Address the goal of your audience 

Customers tend to buy those products, which accomplish them in reaching their goals. 

So, let’s say if you are a shoe brand and you support your customers by providing them the best running shoes – Your ideal copy looks like “ Want the best running shoes for your health goals?” – as simple as that. 

You don’t have to write long and complex paragraphs to convey your message; make it as simple as possible. Short and simple and yet powerful sentences work magic. 

9) Use powerful words 

Even though you are making your copy short and direct, don’t forget to include powerful words like “now” “you” “avail” or any other strong and appealing words related to your industry. 

10) CTA 

Call-to-action indicates to your customers the next steps that they need to take. So imagine, you have told them all the benefits of your product and how their problems will be solved by availing your services, but you don’t include CTA in your ad copy; it will be all worthless. 

Just letting them know all the benefits and explaining without asking to take any valuable action is totally pointless. 

CTA can be as simple as “Buy Now”, “Follow the page”, “Subscribe Now” or any other action you want them to take. 

The bottom line – 

Your ad copy plays a significant role in your ROI and sales rate, so never overlook it. Invest a good amount of time and research the market before writing an ad copy. Implement all of the above tips to make your ad copy as a sales converter and boost-up your business to the next level.  

Author

Hardi HContent Writer

The study of English Literature and passion for learning new languages inspired her to pursue her career in the field of content marketing. Currently, she knows four Indian languages and planning to further her knowledge by constantly learning more. Reading between the lines is her strength. Going with the flow and gazing at the miracles of the universe are fundamentals of her life.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Blogs

Marketing(Read Time: min.)February 24, 2021Do incognito searches affect SEO rankings?

Many of us have a lot of questions about SEO rankings and whether incognito mode affects SEO ranking counts.  First published in the Search Engine Journal, this question bother

Read More

News(Read Time: min.)February 19, 2021What Is The Reason Behind Google Paying French But Fighting Australia?

Google is battling against Australian enactment to pay news publishers while consenting to an arrangement to pay French publishers. So, what is the matter?  The conflict betwee

Read More
Mobile app

News(Read Time: min.)February 15, 2021Top 11 Benefits Of Developing A Mobile App For Your Business

 Just think about a day when you haven’t used an app on your phone? Not a single day, right?  Mobile phones and apps are inseparable parts of our lives now, and no one can d

Read More

News(Read Time: min.)February 10, 2021GoogleBot to soon crawl over HTTP/2

On the 17th of September, Google announced that it would soon start crawling some sites over HTTP/2 beginning November 2020.   For those who don’t know about HTTP/2 - it is

Read More
PPC

PPC(Read Time: min.)February 5, 2021TOP 9 PPC Strategies To Try In 2021

Pay Per Click (PPC) is one of the most effective and economical ways to market and sell your products and services online.   If you are using the same PPC strategies which you

Read More

Digital Marketing(Read Time: min.)February 3, 2021Ranking Websites In Different Countries| A Guide To International SEO

Have you ever wondered how to make your website rank in different countries along with targeted language?  If your head is filled with the questions like “how to rank your we

Read More

PPC(Read Time: min.)January 28, 2021The Ultimate Guide on using PPC

There is lots of buzz going around the PPC, and it has become the new way of advertising your products and services in a cost-effective manner. If we compare online advertising and

Read More

News(Read Time: min.)January 22, 2021What is Google Discover, And How Long Stories Last There?

Last year Google introduced a new and exciting feature that shows you relevant content, even when you are not searching for it.  The feature is gaining popularity day by day an

Read More

PPC(Read Time: min.)January 19, 2021Top 12 PPC Extension To Use For a Successful PPC Campaign

There have been really few people who haven’t ever seen a paid ad on Google or any other social media platform.  In the digital era, every business literally runs with the po

Read More
Google Dance

News(Read Time: min.)January 15, 2021What is Google Dance, And Why Does That Happen

You must know the major falls and ups your website experiences when there is an update from Google.  Google updates are the most annoying as well as an exciting thing for your

Read More

YOU’VE GOT A PROJECT IN MIND Let’s Build Something Together

Drop us a message with a brief description of your dream project.

Our industry domain expert will review it and get back to you within 24 hours with free consultation and best reliable sulutions.