Writing an ad copy is the trickiest part, especially when you are spending thousands of dollars on your online advertising campaign like PPC.
Though it takes only a line or two to convert your potential customers into a successful sale, it needs lots of research and analytical skills to write that one or two lines; after all, you are spending a lot of money for that ad!!
In this blog, we have discussed the top 10 techniques that will help you in converting your ad into the secret to success.
So, let’s hop on to the topic without wasting much of your time.
Whether you are a product-based company or a service-based, your customers are what keeps your business going. Show the same to your customers while writing an ad copy for them.
Instead of focusing on your business or your services, focus on the benefits of it.
“Customer’s interest” should be the center of your ad copy.
For example, if you are a software company, the ideal copy of your ad would be
“A software that makes your life easier.”
You can see that the interest of customers is the priority here, instead of the software.
Another very important thing that you must remember is to touch the emotional side of your customers.
Don’t treat them just as the sales objectives; look at them with human eyes and understand the logic behind their association with your products or services.
Encourage their motivation to buy your product.
For example, if you are selling a beauty product, your copy would seem something like
“Be the Queen of the universe with XYZ product.”
This is the simplest and effective way to communicate your message while appealing to them on an emotional level.
Including numbers, facts, and statistics in your copy is another way to boost-up the response level to your ad.
The simplest way to use numbers in your ad copy is to show the price tag of your products or services you are offering. Emphasis on the numbers.
Additionally, you can also show the figure of satisfied customers you have or the number of sales you have made over a period of time.
Or, if you are targeting a B2B audience, you can simply show some industrial numeric information and ask them to take further actions.
To write an effective copy, you need to have the ability to put yourself in the shoes of customers and look at the problems of their lives and how your products or services can help them in overcoming that.
Always, always emphasize the benefits of your products and not features. Customers are more interested in knowing the benefits than technicality.
It takes lots of research to understand your targeted audience and know their lifestyle and interests, but all of that is worth it for writing an ad copy that converts.
As per human psychology, people fear missing out on things. FOMO abbreviation stands for “Fear Of Missing Out.”
Leveraging FOMO is the best way to urge your audience to take action.
To create urgency, you can use words like only “1 day left”, or “limited period offer”, or “a few spots left”.
If you have launched a product in the market that is new or makes you stand out from your competitors, be loud about it!!
Let’s say, for example, if you are an academic institute and have recently uploaded a video or a course that will help your students to a great extent, then FOCUS on that!! Make it the hero of your copy and let people know about it.
When you write more than one copy of your product, you can choose the best among them.
Writing a copy with multiple perspectives and applying various techniques for your ad copy will give you an option and freedom to pick the most suitable and appealing copy to present to your potential customers.
Customers tend to buy those products, which accomplish them in reaching their goals.
So, let’s say if you are a shoe brand and you support your customers by providing them the best running shoes – Your ideal copy looks like “ Want the best running shoes for your health goals?” – as simple as that.
You don’t have to write long and complex paragraphs to convey your message; make it as simple as possible. Short and simple and yet powerful sentences work magic.
Even though you are making your copy short and direct, don’t forget to include powerful words like “now” “you” “avail” or any other strong and appealing words related to your industry.
Call-to-action indicates to your customers the next steps that they need to take. So imagine, you have told them all the benefits of your product and how their problems will be solved by availing your services, but you don’t include CTA in your ad copy; it will be all worthless.
Just letting them know all the benefits and explaining without asking to take any valuable action is totally pointless.
CTA can be as simple as “Buy Now”, “Follow the page”, “Subscribe Now” or any other action you want them to take.
Your ad copy plays a significant role in your ROI and sales rate, so never overlook it. Invest a good amount of time and research the market before writing an ad copy. Implement all of the above tips to make your ad copy as a sales converter and boost-up your business to the next level.
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