The year 2020 has been a roller coaster for all of us, and the trends and adoption of the digital world and digital marketing went up unexpectedly.
Some of the major changes that we have observed in general are that people are more conscious of their health, surroundings, and environment.
While life, in general, has changed, people’s behaviour online and shopping behaviours has also changed drastically.
During uncertain times people were spending more time watching online videos, attending virtual webinars and events.
Moreover, people have started shopping more online, and the eCommerce industry witnessed major hikes during those times.
As we have gone through 2020 and now entering 2021 with more hope and faith for a brighter future, it would be great to see what will be dominating digital trends in 2021.
In this blog, we have listed some of the powerful digital marketing trends that will rule over the year 2021 for sure.
So let’s quickly have a look at the digital marketing trends of 2021-
<1. E-Commerce Will Keep Increasing –
According to Statista, global e-commerce sales are expected to reach $6.54 trillion by 2022, and it is becoming true as, during 2020, people started shopping online even for their daily necessities.
As it is becoming a new norm, and people are quickly embracing the idea of shopping online as it is convenient in many ways for buyers and sellers.
Even Online payment options are increasing quickly each day.
2. Adjoining Search –
SEO is one of the most significant aspects of digital marketing, and no one can deny that for sure.
Same as other segments of digital marketing, SEO has evolved a lot with time.
As people’s search patterns have changed over the years, it is important to adapt to the change with time.
More than a third fourth of consumers search a company online before making any purchase decision.
So when a company decides to rank their site for a narrow column of keywords, their visibility becomes limited, and people may not see that business online.
The best way is to add adjacent keywords and searches to the business, and this will support businesses to increase their online visibility.
3. Popularity Of Video And Audio Content –
The popularity of video and audio content is increasing greatly.
From the last two to three years, video content has gained quite a popularity and especially short-form video formats.
And if you have observed carefully, the popularity of audio content is also increasing for some times now.
One obvious reason for the popularity of video content is that most of the population prefers to learn things with visual content as it is easy to remember and can be grasped quickly.
Instagram reels and YouTube short videos are the best examples of short-video popularity.
Even the emergence of podcasts in huge numbers and a platform like clubhouse are impressive examples of audio content popularity.
4. Flood Of Chatbots –
Though chatbots were not unusual before 2020, the numbers of websites having chatbots are growing quickly.
The majority of marketers think that chatbot takeover has already taken place, and it is true to a great extent.
According to Hubspot, only a few companies were using chatbots in 2016, and by 2017 the numbers increased to 32%.
The year 2020 and 2021 will be counted as milestone years in chatbot development with better capabilities of conversing like real human beings and getting acceptance on a huge level.
Though the rise of the chatbot has increased dramatically, the number of people engaging with it is still a bit lower; particularly first and second-generation ones.
5. Popularity Of Smart Bidding –
The technology of automated bidding on Google Ads has been there for a long time, but now the popularity of smart bidding is getting higher day by day.
With automated bidding, one needs to simply input the parameters such as price and volume, and a machine does all the rest of things for optimised results.
However, with the power of the latest technology – smart bidding has improved a lot by eliminating a number of problems such as minimal budgetary control and reduced audience targeting.
With the cutting-edge technology of Google smart bidding, it is becoming a popular choice among digital marketers.
6. Increasing Voice And Visual Searches –
Alexa and Siri are famous examples of voice searches.
The numbers of consumers utilising voice-activated tools like Alexa and Siri are growing day by day.
Older generations are accepting new technologies, and it is easy for them to speak their query out instead of typing and to search for answers, and this could be one of the reasons for increasing numbers for voice searches.
Other reasons may also include that people want to feel like they are conversing with someone and the easy availability of such technology and tools.
Other than the rise of voice searches, we can also expect a high number of increasing search methods like visual search.
Consumers can search for similar products and images with the help of Google Lens and other similar tools.
With the popularity of visual search, markets need to focus more on image alt-text and sitemaps for images while uploading high-quality images for better search results.
Additionally, visual search will become significantly more important in the SEO game.
Moreover, a study shows that early adopters that redesign their website to support visual and voice search will increase their digital commerce revenue by 30%.
7. User-Generated Content (UGC)
With evolving time, consumers now want to feel more connected to the products and brands they are using, and thus UGC is the best way to improve customer loyalty.
The reason behind the popularity of UGC is that it’s relatable and uplifting while It also fosters and empowers communities.
UGC provides enjoyable and memorable experiences to customers, and thus their trust in a particular brand or company becomes stronger.
UGC is going to be one of the most effective ways of branding and marketing in 2021.
8. Inclusiveness Is The Secret –
Brands that participate in all the social movements are more likely to gain and hold their strong presence in the market.
One study done by Accenture indicated that the cultural shift towards universality is influencing purchase behaviour to a great extent. With 41% of shoppers shifting away from those brands and sellers who don’t pose their views on identity and diversity, 29% are willing to replace brands totally if they don’t show enough diversity.
Expressing a brand’s views and involvements in inclusive causes are more likely to get the benefits and drive deeper connections with their customers.
9. Position Zero – The Goal Of SEO Visibility
Until now, the goal of SEO has been to get the listing on the number one position spot of search results.
But now, in 2021, the goal of SEO visibility is shifting to “position zero.”
“Position zero” refers to Google’s “featured snippet”, and in 2021, SEO marketing trends are prioritising it with a great force.
The nature of featured snippets works differently than other search results entries.
A featured snippet is separated by a small box and appears at the top of SERPs.
Moreover, it also shows extra relevant information in order to answer users’ questions without them needing to click on it and thus the nickname of “no-click search.”
Though the idea sounds counterintuitive to forgo someone clicking on your link, the reputation you gain as a thought leader outweighs a few clicks or visits.
Additionally, featured snippets are sometimes read aloud with Google Assistant Voice searches.
Featured snippets most of the time, work for long-tail keywords and phrases like questions.
Going further, featured snippets come in different forms, like step-by-step instructions to straightforward definitions and even videos.
If you want to get your content in featured snippets, ensure to answer the keyword question clearly and succinctly with bulleted lists or a table structure.
10. Environment Sustainability –
The younger generations are becoming more aware and passionate about environmentalism.
Almost a fourth-fifth of the population strongly believes that companies should support the environment and sustainability, and it is one of the reasons for the popularity of eco-friendly brands.
Communicating Environment and sustainability through your branding is the key to make it a part of your identity.
So, if you want your brand to thrive in 2021, make environmental sustainability your motto and part of your marketing strategy.
11. Social Media For Engagement And Retention –
Social media is an inseparable part of our daily lives, and the more people see you in their feed, the more awareness and attention you get for your brand.
People spend around 3-4 hours daily scrolling through social media feeds, and it is a great opportunity for marketers to increase their reach with new audiences and retain existing clients.
Especially after the recent outbreak, it is the right time to start investing in social media marketing services.
Make the best social media marketing strategy in 2021 that includes consistency of valuable content posts, monitor and drive customer engagement and responses, and generate new business.
12. More Engaging Content –
With people spending more time on social media, they also want something engaging that makes them feel more connected to your page and brand.
Engaging content is not a new thing, but recently it is being recognised as one of the most effective ways to connect with customers online.
The special thing about engaging content is that it not only promotes your brand, but it also provides enjoyment and excitement to users.
Some of the best examples of engaging content include content like quizzes, open-ended questions, surveys, contests, giveaways, polls, and calculator widgets.
At the very least, they enhance the time users spend on your stories and posts.
Moreover, engaging content also supports you in standing strong in algorithm-based searches and feeds.
Get Ready To Rock 2021 –
The uncertainty of the last year urged all the businesses to replan their marketing with even more clarity and effectiveness.
As you know what will be the potential trends of 2021, plan your digital marketing strategies accordingly and rock the new year with success and sales.
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