If you are running an eCommerce store, you already know how important it is to bring more traffic and generate more conversions.
Getting higher traffic doesn’t guarantee higher conversion rates, we all know that. So what is the one thing that gives you a sort of guarantee to improve your conversion rates? It’s content marketing.
The numbers show that about 57% of people find an online business through Google search and 48% of people check online reviews of brands before they make a purchase.
But what is content marketing in simple terms?
Content marketing, in simple terms, is a process of creating and distributing content to educate and aware your target audience. Content marketing is a mixture of multiple content formats like blog posts, video series, infographics, audio-based content (podcast), and webinars.
Instead of sending cold emails and pitches to potential prospects, content marketing focuses on creating value-based content that appeals to your target audience. Content marketing is a form of non-interruption marketing without the strong intention of hard selling.
The purpose of content marketing is to provide constant value to their target audience without expecting much in return. Content marketing has proven to work for every kind of business by bringing amazing results.
Now you must be thinking about how a content marketing strategy works for your eCommerce business and what are the benefits of leveraging content marketing for your online store. You have got our back! In this blog post, we have discussed how and why content marketing is an essential part of your eCommerce marketing strategy.
Regardless of the products you are selling on your eCommerce website, content marketing plays a significant role to improve the reach and awareness of your products. Here are the benefits of having a content marketing strategy for your eCommerce business.
One of the prominent benefits of implementing a content strategy for your eCommerce business is that your target audience starts recognising you and your marketing efforts. Publish relevant and valuable content in multiple formats like Instructional videos, Case studies, white papers, ebooks, social media promotions, how-to lists, and other educational blog posts to improve product awareness among your target audience.
Moreover, create content that can be repurposed for multiple channels. For example, making a YouTube video and an Instagram reel. Suppose, if you are writing an interview-based blog post, you can convert it into a podcast episode for your audience to listen to while they do their other work.
The best way to be on the top of Search Engine Page Results (SERPs) is to publish new content more frequently. You can not expect any results if you are publishing content once in a blue moon. Publish content as frequent as you can.
No one can deny the fact that content marketing offers great value to your audience without any cost. If you are expecting great results, you have to provide great value.
When you publish content on a regular basis, people start looking at what you have to say about the subject matter. When you post your opinions and comments, people understand your expertise and start to recognise and respect you for the knowledge you possess of your field.
When you always boast about your products and talk with intent to sell your products, people get irritated and they don’t find your content interesting anymore. Provide content that solves your customers’ genuine problems without creating a big hole in their pockets.
Making people trust your products and services is the toughest part of running a business. But you don’t have to worry, publishing meaningful content for your customers makes it easier to gain their trust and loyalty for your products and services.
Other than branding and marketing your eCommerce store, develop your personal brand. This helps you in creating a community of like-minded people and create a space for your audience to ask questions and concerns they have relating to your business.
Other than recognition, trust and loyalty from your target audience, when you publish your content rigorously, your site and pages start ranking on the targeted keywords. Content marketing has the power to improve the SEO value of your website. Creating content based on targeted keywords is a great way to drive more traffic to your eCommerce site.
You can use Google Keyword Planner to do basic and simple keyword research for your products. Enter your product name and you will get data like average monthly searches, paid per clicks bid amount and keyword difficulty level.
Target those keywords that have a decent amount of monthly with easy to medium level of keyword difficulty level.
Additionally, most people are accessing their internet from mobile devices and thus it is important to make your website mobile-friendly. If users can’t access your website on their mobile devices, they will leave your website soon, resulting in higher bounce rates.
Words have the power to solve all the problems in the world. Adding appropriate call-to-actions are proven to improve the conversion rates. Other than writing, also focus on the UI/UX design of your website. Writing and visuals both matter equally when it comes to conversion rates.
Make your content short, sweet, crisp and skimmable. If a reader has to go through a long content piece before they see a CTA, they will be leaving your eCommerce site before they come to CTA. This especially applies to landing pages of your ad campaigns! Evoke strong emotions and leverage fear of missing out (FOMO). Add the benefits of your products and let people know how valuable your products are. Address their pain points and offer your products as solutions to their problems.
Additionally, make your product descriptions quick and easy to understand. Don’t make your product descriptions too long or too short to miss the opportunity you have to pitch your audience. Make it to the point while highlighting the benefits and value it offers.
Content Marketing is the best way to educate your audience and market your product and services in an effective way. Content Marketing may not show you immediate results but it is proven to give you guaranteed results in the long run. If you study the marketing strategies of successful companies, you will find a major role of content marketing in their marketing plans. The benefits that we have discussed above are some of the top-notch benefits you get. It’s high time to implement an effective content marketing strategy for your business.
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