Content Marketing For Product base Website.


What is Google Dance, And Why Does That Happen

You must know the major falls and ups your website experiences when there is an update from Google. 

Google updates are the most annoying as well as an exciting thing for your SEO team, based on the performance of your website. 

What is Google Dance? 

“Google Dance” is a period when Google is rebuilding its ranking and fluctuates heavily for a short period; ranging from 3 to 5 days.  

In other words, it also refers to the high amount of uncertainty that a new asset like a website and webpage faces on Search Engine Result Pages (SERPs). By doing so, Google tries to determine what position to offer to the website in the index rankings. 

In the video uploaded by Google Search Central on 18th of December 2020, John Mueller was asked the question that “During the core update rollout, is it like the quality of the website is calculated from the overall site signals, and then this site quality score is propagated to every page gradually, page by page? Is it possible that some pages drop and some pages surge, and the overall traffic to the domain remains the same?” 

In answer to that question, John Muller says you can see parts or portions of your website go up or down after an algorithm update. The reason for that is that some of Google’s algorithms not only try to look at the “bigger picture of the website” but also “look at smaller parts of a website.”

Going further, he says that it depends of course. It depends on the particular algorithm, and what scores the algorithm can generate at a granular level and what it has to assume or guess for the other pages it does not have enough information to generate at that granular level. 

Explaining further, John says that “And it’s also that there are always a lot of different things that come out with regards to search, and some are a little bit more focused on the domain or on a bigger picture of the website. Some are focused more on smaller parts of a website.”

Each time there is a Google update, it tests and verifies the quality and performance of a webpage and a website, and then assigns the ranking to that particular website accordingly. 

Google Dance Analysis

Why does Google Dance happen? 

There are some factors, and based on that Google Dance happens. These factors are: – 

Age – The newer the website, the higher the chances of fluctuation. 

Competitiveness – If there is more competition on the keyword you are targeting or the industry or locality you are in, the more will be the fluctuation. 

Link Building – The numbers of link building also affect the fluctuation of the website.  

Strength of links – The more powerful links, the more fluctuation

Modification – If there are any major changes like new launching of a webpage or website or redesigning of the website, there are more chances of fluctuation

How long does Google dance last? 

The Google dance depends on the same factor as “why” s. The higher the dominance of any of the factors, the more chances of bouncing rank. Imagine after a lot of fluctuation your website still doesn’t end up where you want it to be, and you start building more links or other changes to push it to the first page, the chances of fluctuation will be there again. 

Even after you rank on the first page and on the first position, there is no guarantee that your site will rank on first forever. You need to work constantly on ranking factors to keep competing and winning the race.

There is no way that you can prevent your site from not getting affected by the Google algorithm dance. It is totally okay for the website to fluctuate every now and then; you don’t need to panic and just keep practicing the best SEO practice to minimize the effect of Google algorithm updates. 


Smrutri KakkadDigital Marketing Manager

After graduating from Be.IT, Smruti decided to gain her expertise in the field of digital marketing. Be it SEO or Paid advertising; she knows how to make it work like a pro. Plus, she likes to watch a variety of movies and has a great taste of cloth fashion. Leading a team with a great level of motivation and inspiration is what she is known for.

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