SMM Executive
● Bachelor’s degree in Marketing, Advertising, Mass Media, or Creative Writing.
● Heavy personal user of social media platforms with a pulse on current internet trends, memes, and video formats (Reels/TikToks).
● Strong creative copywriting skills with a deep understanding of consumer
psychology.
● Basic knowledge of Canva or video editing tools is highly preferred.
● Ability to multitask and work in a fast-paced environment where creative assets change weekly
We are looking for a creative and energetic Paid Social Media Fresher to join our team.Unlike organic social media, this role focuses entirely on paid advertising across platformslike Meta (Facebook/Instagram), TikTok, LinkedIn, and Pinterest. You will help turn budgetinto business results by selecting target audiences, testing visual creatives, and launchingad campaigns that capture attention in a crowded feed
- Campaign Execution: Assist in launching paid ad campaigns within Meta Ads Manager, LinkedIn Campaign Manager, or TikTok Ads Manager
- Creative Ideation: Brainstorm and coordinate with graphic designers and video editors to create thumb-stopping ad visuals, hooks, and captions.
- Audience Targeting: Learn to build target demographics based on user interests, behaviors, and custom lookalike audiences.
- Ad Copywriting: Write short, persuasive ad copies and Call-to-Actions (CTAs) tailored to different stages of the funnel (awareness vs. purchase).
- Performance Monitoring: Keep a close eye on ad fatigue (when users get tired of seeing the same ad) and track metrics like impressions, video watch time, and cost-per-click.