AJA Fitness

AJA Fitness is a premium supplement brand founded by a certified fitness coach and manufacturer, focused on clean, high-quality formulas with no fillers. Built for disciplined individuals who want real results, AJA offers science-backed products with full transparency and a 30-day money-back guarantee. It’s a brand that stands for performance, purity, and trust.

Industry

Fitness & Nutrition Supplements

Services

Google Ads

Business Model

B2C – USA

About the Brand

AJA Fitness is a premium supplement brand founded by a certified fitness coach and manufacturer, dedicated to clean, high-quality formulas without fillers. Designed for disciplined individuals seeking real results, AJA delivers science-backed products with complete transparency and a 30-day money-back guarantee.Every supplement reflects the brand’s core values of performance, purity, and trust. With a focus on effectiveness and integrity, AJA Fitness empowers users to reach their goals with confidence and uncompromising quality.

Challenges

Completely new business and Google Ads account with no prior data.

Entering a highly saturated and competitive supplement market.

Limited ad budget, making every click and conversion critical

Only 7 products available for promotion, limiting broad keyword coverage.

Research

Conducted keyword research using search volume, bid estimates, and intent signals to guide daily budget decisions.

Performed competitor analysis to evaluate ad creatives, product pricing, titles, and image strategies.

Built performance forecasts to predict potential outcomes and shape strategy.

Designed a campaign structure tailored to specific product categories for better tracking and control.

What We Did

To tackle these issues and improve campaign performance, we executed a complete overhaul.

Updated Conversion Tracking

Set up accurate conversion tracking to ensure reliable performance data and reporting.

Campaign Segmentation

Created segmented campaigns based on product categories to enhance relevancy and optimize bidding.

Right Bidding Strategy

Used Manual CPC bidding to maximize control over spend and traffic quality, especially during early budget-sensitive stages.

Audience Targeting

Implemented audience targeting filters to reach only the most relevant and high-intent users.

Efficient Budget Usage

Allocated budget intelligently across campaigns using forecast-driven projections.

Unlock Peak Performance.

2,71,064+

Impression

1958+

Clicks

0.72%

Average CTR

$ 1091.72

Conversion Value

1.29

ROAS

28+

Total Purchase

1.43%

Conversions Rate

2,71,064+

Impression

1958+

Clicks

0.72%

Average CTR

$ 1091.72

Conversion Value

1.29

ROAS

28+

Total Purchase

1.43%

Conversions Rate

// Testimonials //

“Better Response From Fitness Campaigns”

Working with Nevil helped us improve our Google Ads performance significantly. They understood our fitness audience and adjusted campaigns based on real data. Over time, we noticed better engagement and more consistent membership inquiries. Great experience working with NFlow.

Let's get connected

Anthony

// Testimonials //

"Better Response From Fitness Campaigns"

Let's get connected

Anthony

// Next Project //

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