Avita Jewellery

Avita was born from the appreciation and trust of clients who loved my work and proudly shared my name. Today, that same passion drives me to craft beautifully designed jewellery using only the finest materials. Every piece reflects my commitment to quality, creativity, and the meaningful connections that inspire each unique creation.

Industry
Diamonds & Jewellery
Services
SEO
Business Model
B2C - UK
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About the Brand

Avita was born out of the love my clients have for my work and the confidence they’ve had to share my name with others.Today the passion I have for making beautiful, well designed jewellery using the best materials is so important to me.
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Challenges

Improve their overall internet presence.

Aim was to boost conversions both online and in-store.

Increase both organic rankings and traffic to their site.

Improve their presence in Organic Search, increase traffic and boost sales for their e-commerce site.

Increase book appointments and generate more enquiries.

Research

Find trending blog topics for jewellery.

Improvements to NAP for citations.

For SEO and PPC we analysed the set of targeted keywords in the industry.

Researched for attractive text ads and display ads for Google.

We did the gap analysis for the brand and found out that there is a very niche audience that buys this product.

What We Did

We managed Google Ads campaigns and executed a full SEO strategy, including site audit, search query optimization, technical fixes, mobile improvements, and content creation to drive traffic and conversions.

SEO Strategy
01

Built an SEO campaign based on detailed research into what customers were actively searching for.

Backlink Cleanup
02

Identified and disavowed harmful links to protect the site from past black-hat SEO practices.

Landing Pages
03

Ensured the site had specific landing pages aligned with user intent and product offerings.

Page Gap Audit
04

Reviewed the site structure and identified key missing pages to improve coverage and visibility.

Metadata Update
05

Refined titles, keywords, and descriptions across main and category pages for better targeting.

Content Authority
06

Focused on improving the content and authority of category pages to support topic relevance

Structured Data
07

Implemented schema tags along with optimized titles and descriptions to improve indexing.

Blog Setup
08

Launched a structured blog and made the site more SEO-friendly with internal linking and clean formatting.

Speed Improvements
09

Improved load times by adding caching and adjusting server configurations for better performance.

Mobile Optimization
10

Ensured the site performed well on mobile devices by refining layout, usability, and loading speed.

Performance metrics background

Unlock Peak Performance.

£90K+

Online Sales

£1,043

Avg Order Value

11K+

Organic Traffic

37.6M+

Organic Impression

1.08%

Avg CTR

£0.82

Average CPC

£370K+

Offline Sales

// Testimonials //

"Great Results For SEO & Google Ads"

It's been over a year now we are using NFlow’s service for SEO and Google ads and we are getting a lot of benefits. They are very responsive when it comes to the queries and they constantly check the website where we can do the improvements. So, if you are thinking about using NFlow’s service, I highly recommend them. Thank you!
Dijay
Owner
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