Boomerang Accessories

Boomerang Enterprises, a leader in auto accessories for over 25 years, designs OEM-grade tire covers, armrest consoles, and more for brands like Jeep, Toyota, and Ford. Based in Longmont, Colorado, they use advanced methods including injection molding, thermoforming, and metal stamping to deliver innovative, high-quality products.

Industry
Auto Motive
Services
360° Marketing
Business Model
B2C - USA
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About the Brand

Boomerang Enterprises, an established leader in the auto accessories industry, has been producing top-quality, innovative products for over 25 years. Their focus on improving both vehicle performance and style has led to the creation of OEM-grade tire covers, armrest consoles, and other accessories tailored to popular brands like Jeep, Toyota, Hummer, Land Rover, and Ford.Boomerang Enterprises' advanced manufacturing facilities in Longmont, Colorado, utilize various production methods such as plastic injection molding, thermoforming, cut & sew, metal stamping, casting, and extrusion.
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Challenges

Limited optimization results in low search engine rankings for relevant keywords.

Lacking use of on-page SEO tactics like keyword optimization, meta tags, and structured data markup.

Poor website performance indicators affect search engine crawlability and indexability.

Insufficient backlink profiles and off-page optimization strategies to improve domain authority and increase organic traffic.

Ineffective content strategy, including product descriptions, category pages, and blog content, failing to attract and engage the target audience.

Compliance challenges with search engine algorithm updates and evolving SEO guidelines may lead to fluctuations in search rankings.

Difficulty in achieving desired return on ad spend (ROAS) due to competitive bidding, especially in highly saturated markets.

Staying ahead of ad platform algorithm changes is essential for maintaining optimal campaign performance and ad placement.

Research

Identify target audience demographics, preferences, and online shopping behaviors.

Examine industry trends and best practices in e-commerce, particularly within the client's niche market.

Perform user testing and feedback sessions to understand pain points, usability issues, and areas for improvement.

Discover Popular Blog subjects and Forum Sites for Spare Tire Covers.

What We Did

Store Audit | Content Formatting | Schema Markup | Internal Linking | Guest Blogging | Client Results | Data Feed Setup | Feed Optimisation | Product Updates

Campaign Planning
01

Conducted a comprehensive audit of the client's existing BigCommerce store.

Ad Creative
02

Improved readability by using clear and concise headings, bullet points, and formatting techniques.

Performance Tracking
03

Implemented schema markup to enhance rich snippets and provide additional context to search engines.

A/B Testing
04

Strategically placing internal links to maximize link equity, crawlability, and page discoverability.

Performance Insights
05

Leveraged guest blogging opportunities to secure high-quality backlinks from relevant and authoritative websites.

Results Delivered
06

Achieved significant results for the client, including increased website traffic, higher engagement rates on Facebook, and a boost in sales and revenue.

Performance Tracking
07

Developed and fine-tuned product data feeds for the successful launch of new Shopping campaigns.

A/B Testing
08

Improving their Google product data feed by increasing brand awareness, adding sizes, and including other important information.

Performance Insights
09

Updated product pages with fresh titles, meta descriptions, images, and additional improvements.

Performance metrics background

Unlock Peak Performance.

14.83M+

Ads Impression

$1.56M+

Online Sales

36.1K+

Organic Traffic

$146K+

Ads Spend

1.04%

Average Conversion Rate

$68.52

Average CPC

1.88M

Organic Impression

$342

Average Order Value

// Testimonials //

"End to End Brand Growth Support"

End to End Brand Growth Support
Working with NflowTech for our 360 marketing needs was a smooth and reliable experience. They understood our brand well and managed the work efficiently across multiple channels. We saw steady improvements in performance and overall brand visibility. Communication was clear throughout, and the team was proactive with updates and support. We would be happy to work with them again.
Chris
Chris
Founder
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