Evelaniq
Evelaniq Australia partnered with us to improve the performance of its Google Ads channel after years of inconsistent results. Through focused optimisation and a clean account structure, paid advertising was transformed into a reliable and profitable revenue source.
About the Brand
Unprofitable Paid Advertising: Despite ongoing ad spend, the Google Ads account delivered an average ROAS of 2.90x, which did not meet profitability targets.
Fragmented Account Structure: The account had been managed by multiple agencies, resulting in inconsistent campaign setups and lack of performance direction.
Inefficient Budget Allocation: Spend was distributed across underperforming campaigns, leading to wasted budget and low quality traffic.
Merchant Center Feed Issues: Product feed errors related to pricing, availability, and data accuracy reduced visibility in Shopping and Performance Max campaigns.
Account & Performance Audit: Reviewed historical data, campaign structure, bidding strategies, and performance trends to identify inefficiencies.
Product & Purchase Intent Analysis: Analysed buyer behavior and product demand to identify high intent search terms and converting product categories.
Merchant Center Diagnostics Review: Audited product feed health to identify errors impacting ad eligibility and reach.
ROAS & Cost Trend Mapping: Evaluated cost and return data to determine where restructuring and budget reallocation would have the highest impact.
Restructured the Google Ads account, fixed product feed issues, and refined targeting to reduce wasted spend. Ongoing optimisation helped deliver consistent and profitable returns.
After a detailed audit, we shared actionable recommendations and implemented a structured recovery plan.
Rebuilt and streamlined the Google Ads campaign structure for better control and performance.
Improved Search and Performance Max optimisation to focus on high-intent traffic.
Fixed Google Merchant Center product feed issues, ensuring accurate pricing, availability, and product data.
Removed wasteful spend and improved overall budget efficiency.
Applied ongoing optimization based on performance data and ROAS trends.
Unlock Peak Performance.
Avg Cost
Conv. Value
Avg ROAS
Average Clicks
Average CPC
Conversions
Avg CPA
Avg Cost
Conv. Value
Avg ROAS
Average Clicks
Average CPC
Conversions
Avg CPA
"Reliable Ads With Real Profit"
Breezy Permits
Breezy Permits provides end-to-end marine construction permitting support for docks, seawalls, lifts, and waterfront projects across Florida. The team manages documentation, agency coordination, and regulatory approvals to help projects move forward with clarity and compliance.
Next Case Study
We're here to answer your questions, walk you through the details, and offer the practical insight that you're looking for. Our team is here to help you move forward with clarity and confidence.
Let's get connected