Gallant

Gallant is an Australian men’s fashion and apparel brand committed to delivering premium essentials for everyday style. With a focus on quality, comfort, and timeless design, Gallant offers a curated range of men’s t-shirts, polos, chinos, cargos, and more. Their mission is to redefine modern menswear by combining versatility with elevated simplicity making it easy for men to look sharp and feel confident, every day.

Industry

Fashion & Apparel

Services

Google Ads

Business Model

B2C – Australia

About the Brand

Gallant is an Australian men’s fashion and apparel brand dedicated to providing premium essentials for everyday style. Focused on quality, comfort, and timeless design, Gallant offers a refined collection of t-shirts, polos, chinos, cargos, and more.With a mission to redefine modern menswear, the brand blends versatility with elevated simplicity ensuring men look sharp and feel confident in any setting. Gallant empowers men to embrace effortless style through thoughtfully crafted wardrobe staples.

Challenges

Brand-new business launch with zero historical data.

Highly competitive fashion and apparel space in Australia.

Limited initial ad budget, requiring high efficiency and tight targeting.

Needed to build traffic, trust, and data from scratch.

Research

Conducted competitor analysis focusing on ad creatives, product titles, pricing, and product visuals.

In-depth keyword research based on volume, bid range, and intent-based relevancy.

Forecasted campaign performance and growth potential based on industry benchmarks.

Structured campaigns aligned with key product categories for greater control and budget efficiency.

What We Did

To tackle these issues and improve campaign performance, we executed a complete overhaul.

Conversion Tracking

Set up robust conversion tracking to ensure accurate attribution across product pages.

Campaign Segmentation

Segmented campaigns by product categories to better allocate budget and measure performance.

Right Bidding Strategy

Applied Manual CPC and Maximize Clicks strategies to drive high-intent traffic cost-efficiently.

Audience Targeting

Added audience targeting layers to focus on high-converting user segments and exclude irrelevant ones

Optimization

Continuously optimized based on live performance data and early trends.

Unlock Peak Performance

2,54,938+

Impressions

2,938+

Clicks

1.15%

Average CTR

AUD 0.87

Average CPC

52.00

Conversions

AUD 4,107.48

Conversion Value

2.19

ROAS

2,54,938+

Impressions

2,938+

Clicks

1.15%

Average CTR

AUD 0.87

Average CPC

52.00

Conversions

AUD 4,107.48

Conversion Value

2.19

ROAS

// Testimonials //

“Great Results For Facebook Ads”

Great working with Nevil, as the communication was clear and consistent throughout the project and the approach felt well planned and transparent. We saw strong results in a relatively short time, with noticeable improvements that aligned with our goals. Nevil understood our requirements well and delivered exactly what was discussed. The overall experience was smooth and professional, and I would be happy to work with him again in the future.

Let's get connected

Amir

Managing Director

// Testimonials //

"Great Results For Facebook Ads"

Let's get connected

Amir

Managing Director

// Next Project //

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