NFLOWNFLOW

Innovative Direct Marketing

This B2B client manages a portfolio of 35+ local service businesses across various industries including: Electrical Services, Plumbing Services, HVAC & AC Repairs, Crawl Space & Home Renovation, Tractor & Equipment Parts. They approached us with the goal of using Google Ads to generate qualified local leads for each of their businesses in different regions across Arkansas.

Industry
Digital Marketing
Services
Google Ads Management
Business Model
B2B & B2C - USA
Innovative Direct Marketing

About the Brand

This B2B client oversees a portfolio of 35+ local service businesses across industries such as Electrical Services, Plumbing, HVAC & AC Repairs, Crawl Space Renovation, and Equipment Parts. Their primary goal was to leverage Google Ads to generate high-quality local leads for each business across various regions in Arkansas.By tailoring campaigns to each service and location, we aimed to drive targeted traffic, increase visibility, and deliver measurable results that support their growth and regional expansion efforts.
Gallery image 1-1
Gallery image 2-1
Challenges

Broad Match Keywords: Over-reliance on Broad Match Keywords that led to irrelevant traffic and poor lead quality.

Weak Ad Strength: Weak Ad Strength due to poor ad copy, lack of variations, and missing assets.

Poor Campaign Structure: Disorganized Campaign Structures, making it hard to manage budgets or track results.

Conversion Tracking: No Proper Conversion Tracking for calls, forms, or to track purchases.

Wrong Bidding Strategies: Unoptimized Bidding Strategies, with some accounts overspending without enough return.

Research

Checked all the Accounts performance, data and Conversion Setup

Crafted highly relevant ad copies aligned with specific keyword intent to boost CTR and Conversions

Performed in-depth competitor analysis to uncover top-performing ad messaging and keyword strategies in the space

Analyzed keyword search volume and bid ranges to forecast performance and inform strategic daily budget planning.

What We Did

We implemented a full-scale revamp across all active accounts with the following actions:

Bid Strategy
01

A. Paused broad match keywords where it didn’t deliver quality. B. Introduced Exact and Phrase Match with localized modifiers for each service.

Conversion Tracking Setup
02

A. Implemented full GTM + Google Ads Conversion + CallRail Tracking across accounts. B. Installed call tracking, form tracking, and custom thank-you page triggers.

Keyword Targeting
03

A. Crafted high-converting ads with strong CTAs and pain-point focus. B. Boosted ad strength with sitelinks, callouts, snippets, and call extensions.

Location Targeting Fixes
04

A. Narrowed down radius targeting to high-performing zip codes and towns. B. Excluded underperforming regions to improve CTR and lead quality.

Smart Bidding Rollout
05

Switched from Maximize Clicks to Maximize Conversions or tCPA bidding once sufficient data was collected.

Performance Reporting System
06

Created a centralized reporting sheet to monitor weekly/monthly performance across all accounts.

Innovative Direct Marketing

Unlock Peak Performance.

19,595,666+

Impression

460,293+

Clicks

22,093.90+

Total Conversions

$28.32

Cost/Conv

2.35%

Average CTR

$1.36

Average CPC

4.65%

Conversion Rate

// Testimonials //

"Five Star PPC Partnership"

Hi, my name is Greg, and I own a marketing company. I first met Nevil at NFlow Technology probably five or six months ago. I can just say real quickly that it's a five-star company. He and his team have been fantastic to work with, definitely giving the love and care to our Google PPC accounts that he helps us manage. Nevil is very responsive.
Let's get connected
Greg L.
Owner
// Next Project //

Adaptia Design

Adaptia Design is a US-based marketing agency helping diverse businesses grow through strategic Google Ads campaigns. Their portfolio spans various industries including online watch & jewelry stores, health supplements, pet services, and online meal ordering.

Adaptia Design
Next Case Study
Ready To Start A Project?

We're here to answer your questions, walk you through the details, and offer the practical insight that you're looking for. Our team is here to help you move forward with clarity and confidence.

Let's get connected