NFLOWNFLOW

KindtoKidz

KindtoKidz is a proudly Australian-owned online store offering a carefully curated range of Montessori-inspired toys and educational resources. Their products are designed to foster independent play and holistic learning, using sustainable and child-safe materials. As a brand, they are committed to nurturing a child’s development through play-based learning, promoting creativity, focus, and fine motor skills.

Industry
Toys & Education
Services
Google Ads
Business Model
B2C – Australia
Featured image

About the Brand

KindtoKidz is a proudly Australian-owned online store specializing in a thoughtfully curated collection of Montessori-inspired toys and educational resources. Designed to encourage independent play and holistic development, their products are crafted from sustainable, child-safe materials.Committed to supporting early learning, KindtoKidz promotes creativity, focus, and the development of fine motor skills through play-based experiences that nurture a child’s natural curiosity and growth in a safe and engaging environment.
Gallery image 1-1
Gallery image 2-1
Gallery image 2-2
Gallery image 3-1
Challenges

Low return on ad spend (ROAS): Campaigns were consuming budget without delivering proportional revenue, indicating poor profitability and lack of efficiency in ad spend.

Limited conversion value: The existing setup generated conversions, but the overall value per conversion was low, reducing business impact and profitability.

Inefficient use of Shopping campaigns: Shopping campaigns were poorly structured with broad targeting and minimal segmentation, leading to low visibility for high-intent products and underperformance.

Research

Did product performance analysis based on Top, Mid and Low Performing Products

Checked Geo-Area performance to exclude consistently non-performing ones.

Conducted competitor analysis to identify which competitors with product title, images and pricing are ranking on shopping feed.

Checked the old Standard Shopping Campaigns to implement the new P.max campaign in a way which complements rather than inter-conflicting with each other.

What We Did

We turned clicks into customers by combining smart bidding strategies, targeted ad copy, and continuous optimization based on real-time campaign data.

Updated Conversion Setup
01

Updated the entire Google Ads conversion setup to ensure accurate tracking

Launched a mix of
02

Feed-only Performance Max campaigns & Asset-rich Performance Max campaigns using different creative variations

Kept Shopping Campaigns
03

Continued old product-wise Standard Shopping campaigns to feed and inform new P.Max campaigns

Retargeting Campaign
04

Set up a retargeting campaign focused on cart abandoners and those who initiated checkout but didn’t convert.

Performance metrics background

Unlock Peak Performance.

656.95

Conversions

AUD 151681.34

Conversion Value

23.34

ROAS

1,032,271+

Impression

28,558+

Clicks

1.71%

Average CTR

AUD 0.43

Average CPC

// Testimonials //

"Super Experience with Google Ads Shopping"

Hello my name is Farrah and I'm from Kind2Kids which is an online educational and wooden toy store and I've been working with Nevil for over a month and I found him to be my favorite contract worker. He and his company have helped my sales really grow a lot through paid marketing and Google shopping campaigns and Nevil's extremely responsive and really easy to work with and I found they're quite enthusiastic..
Let's get connected
Farah-Lee
Owner
// Next Project //

Avita Jewellery

Avita was born from the appreciation and trust of clients who loved my work and proudly shared my name. Today, that same passion drives me to craft beautifully designed jewellery using only the finest materials. Every piece reflects my commitment to quality, creativity, and the meaningful connections that inspire each unique creation.

Avita Jewellery
Next Case Study
Ready To Start A Project?

We're here to answer your questions, walk you through the details, and offer the practical insight that you're looking for. Our team is here to help you move forward with clarity and confidence.

Let's get connected