PodcastCola
PodcastCola is a leading podcast booking agency founded by entrepreneur and author Shaahin Cheyene. It connects experts, authors, and entrepreneurs with top podcasts to grow their reach. Backed by a vast network and industry insight, PodcastCola offers a unique “Double Guarantee,” ensuring not only bookings but real growth in audience, leads, or sales.
About the Brand
High Competition: The online space for "podcast booking" and related services is crowded, making it difficult to stand out through organic search alone
Lead Generation: The goal was to move beyond inconsistent inquiries and establish a predictable flow of high-quality leads (3-4 per week) from professionals serious about leveraging podcast guesting.
Targeting Precision: Needed to refine audience targeting to reach high-value clients (like coaches, authors, and B2B businesses) actively searching for podcast booking services, rather than general traffic.
Low Initial Authority: Starting with a newer domain meant building search engine trust and authority from the ground up was a critical hurdle.
Google Ads
Campaigns focused on high-intent keywords like "get booked on podcasts" delivered a steady flow of qualified leads per week.
Tailored ad copy and optimized landing pages improved conversion rates and maximized return on ad spend.
Real-time conversion tracking enabled ongoing campaign adjustments, improving cost-efficiency and lead quality over time.
SEO
Targeted on-page SEO and content built around relevant search queries attracted consistent organic traffic from coaches, authors, and startups.
Strategic backlink acquisition and technical improvements boosted domain authority and long-term search visibility.
Blog content addressing audience questions positioned PodcastCola as a trusted resource, supporting both ranking and brand credibility.
A dual-pronged strategy focusing on high-intent Google Ads and foundational SEO was implemented to drive immediate leads while building long-term organic growth.
Google Ads Strategy Launched targeted Google Ads campaigns using keywords like "podcast booking agency" and "get booked on podcasts" to attract high-intent leads.
Google Ads Strategy Created ad copy emphasizing PodcastCola’s "Double Guarantee" and "Unlimited Bookings" to boost click-through rates from high-intent search users.
Google Ads Strategy Directed ad traffic to a clear, high-converting landing page with a prominent "Book Demo" call-to-action, ensuring a seamless path from ad click to inquiry.
Google Ads Strategy Set up accurate conversion tracking to monitor cost-per-lead, optimize campaigns, and ensure ad spend directly generated high-quality inquiries.
SEO Strategy Identified high-intent keywords and optimized key service pages to improve visibility and attract coaches, authors, and startups through search.
SEO Strategy Created blogs answering audience queries like "how to get on podcasts" to drive organic traffic and establish thought leadership.
SEO Strategy Ensured the website was technically sound, mobile-friendly, and easy for Google to crawl and index, laying a solid foundation for long-term organic visibility.
SEO Strategy Focused on leveraging the founder's reputation and existing media mentions to build natural, high-quality backlinks, steadily increasing the site's domain authority.
Unlock Peak Performance.
Organic Impressions
New Users
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Cost / Conv.
Avg CPC
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Organic Impressions
New Users
Page Views
Event Rate
Sessions
Engagement Rate
Cost / Conv.
Avg CPC
Conversions
Avg Conversion Rate
"Outstanding SEO Expert!"
Tonic Studios
Established in the UK in 2001, Tonic Studios started with stationery, paper crafts, and garden tools. Expanding globally, Tonic USA launched in 2015, opening a 16,000 sq. ft. California facility in 2019. Renowned for premium dies, paper trimmers, and crafting tools, Tonic’s focus remains on innovation and precision bringing high-quality cutting solutions to creative enthusiasts worldwide.
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