NFLOWNFLOW

Royal Plaza

Royal Plaza on Scotts is a premier hotel in Singapore offering luxury accommodation in the heart of Orchard Road. With a focus on exceptional service, elegant rooms, and memorable experiences, the brand is known for its award-winning hospitality. Their goal was to increase direct bookings through Google Ads by targeting high-intent travelers searching online for stays in Singapore.

Industry
Hospitality
Services
Google Ads
Business Model
B2C - Singapore
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About the Brand

Royal Plaza on Scotts is a premier hotel in Singapore, renowned for its award-winning hospitality, elegant rooms, and exceptional service. Located in the heart of Orchard Road, it offers luxury accommodation and unforgettable experiences for travellers.To boost direct bookings, the hotel launched a strategic Google Ads campaign aimed at high-intent travellers actively searching for stays in Singapore. The goal was to increase visibility, drive traffic to the official website, and convert interest into direct reservations.
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Challenges

Low conversion volume despite strong ad visibility.

Limited direct hotel bookings via Google Ads.

High CPA due to inefficient budget use.

Suboptimal conversion rate and CTR from non-targeted messaging.

Poor budget allocation across geographies and search intents.

Research

Conducted keyword research based on search volume, bid competitiveness, and product relevance.

Created a campaign structure around targeted geo-locations with high travel volume to Singapore.

Performed competitor analysis to identify weaknesses in others' keyword coverage, ad messaging, and bidding strategies.

Forecasted campaign performance by analyzing keyword CPC ranges and conversion potential per region.

What We Did

To address these challenges and strengthen campaign performance, we carried out a full revamp.

Accurate Conversion Tracking
01

Fixed and updated tracking setup for better attribution and performance measurement.

Geo-Based Campaign Segmentation
02

Rebuilt campaigns targeting high-potential regions individually to control bidding and messaging per location.

Smart Bidding Strategy
03

Switched to a data-driven smart bidding approach to improve efficiency and reduce CPA.

Segmented Ad Groups
04

Structured ad groups by services and high-intent keywords to improve relevance and CTR

Budget Reallocation
05

Shifted budgets dynamically based on geo-performance and conversion forecasts to maximized ROI.

Performance metrics background

Unlock Peak Performance.

874.39


Conversions

s$ 13,770.11

Conversion Value

11.33%

Conversions Rate

72,687+

Impression

6,417+

Clicks

8.83%

Average CTR

s$ 12.95

Overall CPA

// Testimonials //

"More Control Over Ad Spend"

More Control Over Ad Spend
We partnered with NFlow for Google Ads management and were pleased with how closely the campaigns were handled. Budget control improved, targeting became more precise, and inquiries felt more relevant. Their team stayed proactive with updates and adjustments.
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Dharmik
Dharmik
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