Tonic Studios
Established in the UK in 2001, Tonic Studios started with stationery, paper crafts, and garden tools. Expanding globally, Tonic USA launched in 2015, opening a 16,000 sq. ft. California facility in 2019. Renowned for premium dies, paper trimmers, and crafting tools, Tonic’s focus remains on innovation and precision bringing high-quality cutting solutions to creative enthusiasts worldwide.
About the Brand
Broken product & collection pages that were returning a “HTTP 200 OK” status, but were rendering incorrectly and displaying blank pages
Numerous warnings with their Product schema markup, which was affecting the SERP and losing out on the potential to increase CTR as a result
Mixed content where HTTPS protocol URLs were also loading unsecured HTTP resources, breaking SSL, which is a ranking factor
Pages that were not optimised, had low keyword density, and had thin content
Pages weren’t being crawled or indexed in an optimal way
Research and creativity toward purchasing
Reworked filtering and faceted navigation to guide browsers through thousands of product pages
Research and optimized top category and brand pages
Improved site navigation and internal linking
Analyzed the results of the campaigns and provided regular reports to the client.
Our team performed end-to-end SEO from auditing the site, optimizing on-page content, fixing technical issues, improving mobile experience, creating content, and securing high-quality backlinks.
Removed duplicate and similar pages to reduce redundancy and improve site clarity.
Updated product pages with improved titles, meta tags, descriptions, images, and other elements.
Removed excessive keyword use to improve readability and comply with search guidelines.
Focused on high-intent, non-branded keywords to attract users closer to making a purchase
Created and optimized a product feed to launch and support Google Shopping campaigns
Analyzed how paid social overlapped with conversions and adjusted for stronger cross-channel performance.
Adapted existing video content to improve ad effectiveness and support product sales.
Improved product feed with brand names, sizes, and key details for better visibility in search.
Used historical data to focus on search terms that had previously delivered strong returns.
Tested a search-driven homepage against a content-heavy one to determine which supported better performance.
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"A great communicator & always delivered"
Diana’s Closet
Diana's Closet, an Australian online boutique, was founded in 2018 by Diana, fueled by her profound passion for curating and providing unique and highly personalized clothing options for women. From its humble beginnings, the business has experienced an extraordinary trajectory of growth, swiftly evolving to become recognized as one of the fastest-growing online boutiques across Australia.
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