Zikhara AI

Zikhara AI is a cutting-edge content creation platform revolutionizing how e-commerce brands enhance product listings. Using proprietary generative AI, it enables rapid creation of Amazon A+ content, product descriptions, infographics, and media creatives. With bulk processing and advanced editing tools, brands can customize content to match their identity, boosting efficiency, engagement, and conversion rates.

Industry

AI-Powered Content Creation

Services

Google Ads

Business Model

B2C– USA

About the Brand

Zikhara AI is an innovative content creation platform transforming how e-commerce brands build and enhance product listings. With proprietary generative AI models, Zikhara AI seamlessly crafts Amazon A+ content, product descriptions, infographics, or media creatives in just a few clicks.Designed for speed and scalability, its bulk processing and advanced editor let brands fine-tune every detail text, fonts, visuals to reflect their identity and message. Built to simplify content creation and elevate product visibility, Zikhara AI helps e-commerce sellers save time while boosting conversions and engagement.

Challenges

Very low conversion rate (~1.76%): The website was receiving clicks but failing to convert visitors, indicating poor message match or user experience.

High CPA: Due to low conversion efficiency, the cost to acquire each lead was unsustainably high.

Low traffic to the website: Limited reach and visibility meant fewer opportunities to convert, impacting overall performance.

Conversions stagnant (3–5 per 14-day window):No growth in leads over time, showing the campaigns had plateaued with no scaling or optimization strategy in place.

Research

Keyword research based on volume and Bid range and relevance.

Campaign planning based on different service performance.

Conducted competitor analysis to identify gaps in ad messaging, bidding, and keyword coverage.

Did research about Ad copies.

What We Did

We conducted a deep performance analysis of past campaigns, restructured ad groups, and applied data-backed optimization techniques to boost both CTR and ROI.

Proper Conversion Tracking

Updated conversion tracking to ensure accurate tracking and attribution.

Right Bidding Strategy

Switched to Maximize Conversions with tCPA as a Portfolio bid strategy, applying a bid cap to control CPC.

Highly Relevant Keywords and Ad copies

Signed on highly relevant keywords and tested A/B ad copy variants.

Segmented Ad groups

Implemented targeted keyword segmentation and optimized ad messaging continuously.

Final URL A/B Testing

A/B tested new ad copies with different messages and also with different Final URL to see what connects with the users most.

Experiment Campaigns

Created experiment campaigns with new keywords having different search intent along with different Geo-Areas.

Unlock Peak Performance.

20,443

Impressions

1713+

Clicks

8.38%

Average CTR

$2.80

Average CPC

78+

Total Sign‑ups

4.55%

Conversation Rate

$64.20

CPA

20,443

Impressions

1713+

Clicks

8.38%

Average CTR

$2.80

Average CPC

78+

Total Sign‑ups

4.55%

Conversation Rate

$64.20

CPA

// Testimonials //

“Noticeable Improvement in Lead Intent”

Our collaboration with NFlow Technologies for Google Ads delivered noticeable improvements in lead quality. The team was responsive, transparent, and quick to optimize based on performance trends. Overall, the experience felt dependable and well managed.

Let's get connected

Ankush

// Testimonials //

"Noticeable Improvement in Lead Intent"

Let's get connected

Ankush

// Next Project //

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At Indian Grocery Store, we bring your local shopping experience online. No more cluttered aisles, just the ingredients you love, known by any name, delivered to your door. With fair prices, familiar products, and easy access, we’re always the Indian Grocery Store near you, ready to make every recipe just a few clicks away.

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Ready To Start A Project?

We're here to answer your questions, walk you through the details, and offer the practical insight that you're looking for. Our team is here to help you move forward with clarity and confidence.

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