Zikhara AI
Zikhara AI is a cutting-edge content creation platform revolutionizing how e-commerce brands enhance product listings. Using proprietary generative AI, it enables rapid creation of Amazon A+ content, product descriptions, infographics, and media creatives. With bulk processing and advanced editing tools, brands can customize content to match their identity, boosting efficiency, engagement, and conversion rates.
About the Brand
Very low conversion rate (~1.76%): The website was receiving clicks but failing to convert visitors, indicating poor message match or user experience.
High CPA: Due to low conversion efficiency, the cost to acquire each lead was unsustainably high.
Low traffic to the website: Limited reach and visibility meant fewer opportunities to convert, impacting overall performance.
Conversions stagnant (3–5 per 14-day window):No growth in leads over time, showing the campaigns had plateaued with no scaling or optimization strategy in place.
Keyword research based on volume and Bid range and relevance.
Campaign planning based on different service performance.
Conducted competitor analysis to identify gaps in ad messaging, bidding, and keyword coverage.
Did research about Ad copies.
We conducted a deep performance analysis of past campaigns, restructured ad groups, and applied data-backed optimization techniques to boost both CTR and ROI.
Updated conversion tracking to ensure accurate tracking and attribution.
Switched to Maximize Conversions with tCPA as a Portfolio bid strategy, applying a bid cap to control CPC.
Signed on highly relevant keywords and tested A/B ad copy variants.
Implemented targeted keyword segmentation and optimized ad messaging continuously.
A/B tested new ad copies with different messages and also with different Final URL to see what connects with the users most.
Created experiment campaigns with new keywords having different search intent along with different Geo-Areas.
Unlock Peak Performance.
Impressions
Clicks
Average CTR
Average CPC
Total Sign‑ups
Conversation Rate
CPA
Impressions
Clicks
Average CTR
Average CPC
Total Sign‑ups
Conversation Rate
CPA
“Noticeable Improvement in Lead Intent”
Open Concept Financial Group
Open Concept Financial Group, located in Markham, Ontario, is a leading advisory firm offering integrated financial and insurance solutions. Serving business owners, families, professionals, and retirees, they simplify wealth management through their holistic "Whole Family Wealth Method™." This team-based approach ensures every financial decision is clear, intentional, and aligned with what matters most to each client.
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