Case Study
Of Orbis Environmental UK (SINCE 2016)
- Category Development & Marketing
- Client Orbis Environmental UK
- Start Date April 2020
- Industry Health & Safety
Brand Story
Established in 2016 by Managing Director Ryan Lloyd-Davies, ORBIS have grown to be a reputable consultancy, specialising in taking the load off your hands.
We operate a good service at a good price principle, which means that when we work with clients, they are prone to sticking with us, despite stiff competition.
Each of our clients are allocated a Project Lead in the form of a Safety Consultant that will be a Chartered member of IOSH, as a minimum and over 10 years’ experience.
Challenges
- Website design outdated & many technical issues arise.
- We faced the challenge of competing with hse.gov.uk, thefpa.co.uk, citation.co.uk and other authorities sites in the space.
- We had overlapping clusters, broken internal links, generic anchors and poor management.
- Main goal was simply to get more and more potential customers applying to dsear service.
- While Local SEO can be pretty straight forward, in this case, we needed to attract customers across UK.
- When we started, the client had about 3 referring domains to the site in total, so we had a lot of catching up to do.
- The biggest problem was competing with organic positioning on HIGHLY competitive keywords and most of keywords were not on Page 1 of Google.
Research
- We conducted an SEO audit to pinpoint the root cause of the issue.
- Once we gathered enough data in step one we established a set of rules and criteria for on-page optimisations based on what Google had recommended so that the site would comply with the E-A-T’s minimum requirements.
- We analyzed who was linking to these pages on our competitors’ sites and reached out to let them know that we’d built a better, more comprehensive resource and asked for a mention.
- Find trending blog topics for health & safety
- Improvements to NAP for citations
- We kickstart the project with broken & redirect link building campaigns.
What We Did
- The website was not SEO friendly, so we needed to start work on the website from scratch. Also, there was no content on the website.
- We added a well-structured blog and optimised the site to be SEO-friendly overall.
- We spent time speeding up the site up by installing caching software and making other server and setup changes.
- Due to constant content addition and technical implementation from Nflowtech, the team managed to increase the organic sessions by 148% for orbis’s website.
- We planned to create a knowledge hub around the hse industry using the blogs section.
- The implementation of structured data, mobile friendliness, website navigation, improving UI/UX, website loading optimization with core web vitals, and many more which helped us with a more optimized website.
- The next step was to optimize the website to make it technically stable and make SEO friendly for future google updates.
- Changes like title tags, header tags, URL structure, internal linking, etc was implemented.
Results
Before we started working on the website, our client typically was getting around 5 hits a day organically. Within a 6 month window, we were able to increase this to well over 50 hits per day!
When we started the campaign, our client was only ranking for 10 total keywords. Within 6 months, we hit 506. Also an increase in top10 Keywords of 650%!
21.3K
Online
Traffic
2M+
Organic
Impression
116%
Inquiry
Increase
1.1%
Average
CTR
£25K
Ads
Spend
131K+
Ads
Impression
3.2%
Average
Conversion Rate
£4.93
Average
CPC
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Thanks to NFlow, we have grown our business from 2 employees to 10 in 3 short years. Our website generates leads and our Google Ads campaigns are very effective and successful. I highly recommend Nevil and his team NFlow to anyone who is looking for digital marketing and to grow their business to the Next Level. Thanks!