About The Author

Keval Bhuva

SEO Manager

author

Keval Bhuva is a Digital Behavioural Scientist and SEO Manager at NFlow Technologies with 10+ years of experience studying how people search, read, and decide online. Most search advice starts with keywords Keval starts with people. For more than a decade he has watched how real users behave online: the results they trust, the headlines they ignore, the moments they hesitate, and the reasons they convert.

That experience shapes how he works at NFlow, where he turns behavioural science into SEO, GEO, and AIO strategy that non-technical business owners can actually follow. On the NFlow blog, his writing is practical and a little direct, no jargon, no fluff. Just what behaviour tells us about why some content ranks and converts while other content, perfectly optimised, still goes unnoticed.

The Experience Behind The Advice

  • 10+ years applying behavioural science to search and digital marketing
  • SEO Manager experience across SEO, Generative Engine Optimisation (GEO), and AI Optimisation (AIO)
  • Focus on how behaviour shifts as AI changes the way people find answers
  • Experience turning research into plain-English guidance for real businesses