Server Side Tracking with Google Analytics 4 (GA4 & GTM)

Delivery in 36 Hours
Price £499

Platforms Expertise

Shopify, WooCommerce, Magento, Squarespace & Wix

Gig Detail

What is server side tracking?

Server-side tracking with GA4 and GTM is a method of collecting data that involves sending data from the server-side to Google Analytics instead of relying solely on client-side tracking. This approach allows businesses to send data from their server-side to Google Analytics, ensuring that all events are accurately tracked, even when client-side tracking fails.

In server-side tracking, the Google Tag Manager (GTM) is used to manage and send data from the server-side to Google Analytics. This approach is particularly useful for tracking sensitive data such as personally identifiable information (PII) or when users block third-party cookies, as it allows businesses to track events while maintaining data privacy.

Advantages of Server Side Tracking?

Improved accuracy of data collection and analysis.
Reduced risk of ad-blockers interfering with tracking.
Greater control over data privacy and security.
Ability to track user behaviour across multiple devices.
Enhanced ability to integrate with other marketing and analytics tools.

Requirements from You

Access to your GTM Account
Access to your GA4 Account
Access to your Website Admin Access
Server Details (If you don’t have access to the server, we can recommend a cost effective server to set up) - It should be purchased by you.

Perks

Quick turnaround time
Professional and reliable service.
Clear and timely communication.
High-quality work guaranteed
Post-delivery support to ensure everything is working as expected.