Server Side Tracking with Google Analytics 4 (GA4 & GTM)

Platforms Expertise

Shopify, WooCommerce, Magento, Squarespace & Wix

Gig Detail

What is server side tracking?

Server-side tracking with GA4 and GTM is a method of collecting data that involves sending data from the server-side to Google Analytics instead of relying solely on client-side tracking. This approach allows businesses to send data from their server-side to Google Analytics, ensuring that all events are accurately tracked, even when client-side tracking fails.

In server-side tracking, the Google Tag Manager (GTM) is used to manage and send data from the server-side to Google Analytics. This approach is particularly useful for tracking sensitive data such as personally identifiable information (PII) or when users block third-party cookies, as it allows businesses to track events while maintaining data privacy.

Advantages of Server Side Tracking?

• Improved accuracy of data collection and analysis.
• Reduced risk of ad-blockers interfering with tracking.
• Greater control over data privacy and security.
• Ability to track user behaviour across multiple devices.
• Enhanced ability to integrate with other marketing and analytics tools.

Requirements from You

• Access to your GTM Account
• Access to your GA4 Account
• Access to your Website Admin Access
• Server Details (If you don’t have access to the server, we can recommend a cost effective server to set up) - It should be purchased by you.

Perks

• Quick turnaround time
• Professional and reliable service.
• Clear and timely communication.
• High-quality work guaranteed
• Post-delivery support to ensure everything is working as expected.