• Limited optimization results in low search engine rankings for relevant keywords.
• Lacking use of on-page SEO tactics like keyword optimization, meta tags, and structured data markup.
• Poor website performance indicators affect search engine crawlability and indexability.
• Insufficient backlink profiles and off-page optimization strategies to improve domain authority and increase organic traffic.
• Ineffective content strategy, including product descriptions, category pages, and blog content, failing to attract and engage the target audience.
• Compliance challenges with search engine algorithm updates and evolving SEO guidelines may lead to fluctuations in search rankings.
• Difficulty in achieving desired return on ad spend (ROAS) due to competitive bidding, especially in highly saturated markets.
• Staying ahead of ad platform algorithm changes is essential for maintaining optimal campaign performance and ad placement.

• Conducted a comprehensive audit of the client's existing BigCommerce store.
• Improved readability by using clear and concise headings, bullet points, and formatting techniques.
• Implemented schema markup to enhance rich snippets and provide additional context to search engines.
• Strategically placing internal links to maximize link equity, crawlability, and page discoverability.
• Leveraged guest blogging opportunities to secure high-quality backlinks from relevant and authoritative websites.
• Created and shared high-quality, informative content within forum threads related to the client's products/industry.
• Developed and fine-tuned product data feeds for the successful launch of new Shopping campaigns.
• Improving their Google product data feed by increasing brand awareness, adding sizes, and including other important information.
• Updated product pages with fresh titles, meta descriptions, images, and additional improvements.

We significantly increased traffic to our client's website by using a carefully planned SEO approach.

We increased sales from $695K to $1.1M in the Boomerang Online Store.

After implementing the suggested changes, we observed a more than 13.68% increase in organic traffic within a fortnight.

Month by month, the authority has risen consistently, paralleled by a growing user base. Over four months, Moz's domain authority surged from 10 to 30.

Although it was challenging to increase our client's traffic in a highly competitive niche, the endeavour proved to be quite rewarding.