Case Study
Of Dianas
Closet
- Category Facebook Marketing
- Client Diana Closet
- Start Date August 2021
- Industry Fashion
Brand Story
Diana's Closet is an Australian online boutique that was founded by Diana who has a passion for providing unique and personalized clothing options to women.
The business was founded in 2018 and has since grown to become one of the fastest growing online boutiques in Australia.
Diana's Closet seeks to empower and inspire women with their clothing choices, while providing great customer service and a positive shopping experience.
Challenges
- The client was new to Facebook and didn't have a large following, which made it challenging to reach a wide audience with their content.
- Even when the client was able to reach people on Facebook, they struggled to generate meaningful engagement with their posts
- The client had limited experience with Facebook marketing and found it difficult to navigate the platform's complex advertising tools and algorithms.
- The client had a small budget for advertising and struggled to get their message in front of enough people to drive significant results.
- The client's industry was highly competitive on Facebook, which made it difficult to stand out and capture attention.
Research
- Conducted an initial consultation to understand the client's business and marketing goals
- Analyzed the client's industry and competitors' Facebook pages to identify trends and opportunities
- Used Facebook's audience insights tool to research target audience and develop effective targeting options.
- Ran campaigns on Facebook to test different ad formats and targeting options
- Analyzed the results of the campaigns and provided regular reports to the client.
What We Did
- Developed a Facebook marketing strategy tailored to the client's business and marketing goals, including ad formats, targeting options, and a content calendar
- Designed and created Facebook ads that were visually appealing and highly engaging, with compelling copy that spoke directly to the client's target audience
- Implemented tracking and analytics tools to monitor campaign performance and measure success against established metrics
- Conducted regular testing and optimization to improve campaign performance over time, such as adjusting ad targeting or creative
- Provided ongoing reporting and insights to the client, including recommendations for refining the Facebook marketing strategy based on campaign results and market trends.
- Achieved significant results for the client, including increased website traffic, higher engagement rates on Facebook, and a boost in sales and revenue.
Results
Through targeted Facebook ad campaigns, we were able to significantly increase traffic to the client's website, resulting in a boost in overall website traffic by 25%
Our visually appealing ads and compelling copy resonated with the client's target audience, resulting in a 30% increase in overall engagement rates on Facebook
The increased website traffic and engagement rates led to a boost in sales and revenue for the client, with an overall 20% increase in sales over the course of our engagement
By consistently reaching the client's target audience through Facebook ads, we were able to significantly improve brand awareness, resulting in a 40% increase in brand recognition among the target audience
we were able to help the client maintain their success and adapt to changes in the market over time
120K
Website
Traffic
30%
Engagement
Rates
40%
Brand
Recognition
£1,043
Average
Order Value
£36K+
Ads
Spend
37.6M+
Ads
Impression
1.08%
Average
Conversion Rate
£0.82
Average
ROI
Great Results For Facebook Ads
Before I met NFlow Technologies, I was struggling to make my business stand out online. I tried a few different marketing strategies but nothing seems to be working. Then I decided to reach out to NFlow and it turned out to be the best decision I have ever made.
The team is incredible and they are very professional. They understand my needs and come up with customised marketing strategies. Thanks to NFlow, I have a huge, huge increase in traffic on my website and our website sales are skyrocketing. They truly care about their client success and if you are looking to take your business to the Next Level, NFlow is the team you need. I am extremely pleased with them and I highly recommend them for digital marketing.