Videos are getting popular daily and will remain in trend too! Why? Because it’s an easy-to-digest format that gives our eyes a rest from text-based written content across all the social media platforms. This would explain why a billion hours of social video are seen daily on YouTube.
To effectively reach your target audience and sustain their interest in your brand today, you must include online video marketing in your overall plan. Do you probably know what video marketing is? (Probably that is why you are here) but it’s still important to go over the fundamentals by addressing the topics like what video marketing is. The role of video marketing in driving performance and how a video marketing company can help you to market your video.
What is Video Marketing?
“video marketing” refers to using videos to spread the word about your business and its offerings. Brands may use video in various digital contexts, from the brand’s website and social media marketing to programmatic advertising.
Well, As a business or freelancer, you may have the video, or you know how to make it, but how to use it to attract, engage, and deliver outcomes at scale? In such case, you may consider hiring A top-class video marketing company like Nflow Tech.
Why Is Video Marketing Important?
In the marketing world, everyone agrees that videos are crucial. According to a June 2021 study of more than 8,000 marketing executives conducted by Statista, pre-produced video is the most effective strategy for digitally engaging consumers everywhere in the globe. Although 81% of respondents now utilise pre-produced films in their digital marketing, another 13% are considering doing so. 73% of respondents already utilise livestream video, while another 19% intend to use it.
Video is a widely used medium, so businesses must use video marketing. Sixty-three percent of customers feel a video is more effective than text when learning about a product. In the first six months of 2021, video accounted for 53.7% of all Internet traffic, with social media coming in at a distant second with only 12.7%. For their campaigns to be successful, marketers must get their messaging in front of customers.
In 2022, the role of video marketing continued its rise in popularity, with 86% of businesses using it in their marketing plans.
Video Marketing Funnel – Top, Bottom & Middle
Setting objectives and targets is the first step in launching any marketing campaign, including your first video campaign. What are you hoping to accomplish with this campaign, and how will you know if you’ve succeeded?
In theory, the simplest approach to describe the goal of your video marketing without getting bogged down is to establish where it falls within the larger context of your overall marketing strategy.
Awareness: Top of the funnel
Want to expand your brand’s reach and build a mutually beneficial marketing partnership with your customers? Awareness is a common term for this objective. If the value of each sale or contract is substantial, this is excellent news. Creating awareness videos might also help you get more subscribers.
Focus on discovery rather than conversions to get the most out of your brand awareness video. The number of views, the percentage of views that last more than three seconds, and the average length of a video’s lifespan are all excellent.
Consideration: Middle of the funnel
Are you interested in developing a stronger connection with prospective customers? “Consideration” material describes this kind of video. This is a good strategy if you are in a competitive market and want to build a lasting connection.
You may demonstrate your competence in your industry by writing about topics related to your area of consideration. Gaining more subscribers on YouTube and other channels may be facilitated by material that gives viewers something to think about.
Clickthrough rate is more significant than view duration when creating videos for consideration. The clickthrough rate shows how many viewers were interested enough in what they saw to go over to your website or any other material. Apart from clickthrough rates, view duration is a good indicator of your audience’s interest.
Conversion: Bottom of the funnel
Is there anything you’re trying to sell at this second? In such a case, “conversion” is what you aim for. At this stage of the marketing process, it’s crucial to have strong connections with your target audience. Here, sharp pricing or distinctive selling factors might help you make a good impression on a potential new client.
Of course, revenue is the gold standard for measuring the success of your conversion videos. Clickthrough rate is another key indicator to monitor. A mismatch between your marketing and real goods might explain why people are clicking but not purchasing.
No matter what you’re trying to do, it would help if you always started by outlining your objectives and then keeping tabs on your progress. Using this data-driven approach, you can rapidly iterate, put more effort into what’s working, and abandon what isn’t.
You should now think about who you want to see your videos and where you’ll find them, equipped with your goals for the project.
Top Practices for Different Social Media Platforms for Video Marketing
When uploading to social media, your video material must compete with much other information. There is already enough competition for viewers’ attention, which only increases when those viewers access to content on mobile devices. It’s recommended that you go right into the heart of your content within the first 8-10 seconds of your video.
First off, figure out what the ideal video length is for your platform – here’s what HubSpot recommends:
- Facebook: 1 minute
- Twitter: 45 seconds
- Instagram: 30 seconds
- YouTube: 2 minutes
The newest Instagram plan emphasises video content and social commerce. Your newest promotional film may now be debuted on this solid foundation.
Providing them with something of worth is important to win over Instagram followers. Videos that adhere to IG’s content best practices recommendations are consistent, unique, and full of personality.
After IGTV’s replacement in 2021, Instagram has just two primary video formats:
- Reels
- Stories
A user’s profile now includes the ability to store Stories. Insta-users who come across your items while browsing Stories may easily click on your website to make a purchase.
Facebook’s concentration on video began with introducing a video tab, and it has only increased since then.
Businesses may use video content to increase their visibility in Facebook users’ news feeds. That’s possible because their algorithm places a premium on interaction with the content.
Lighthearted and fun brand awareness videos go well on Facebook. In addition, they provide a comprehensive best practices guide that explains how to achieve success with video on the platform. Considerations for mobile watching, such as optimal video duration, are outlined.
Its goal is to help users find the most likely interesting films. This implies that it’s more vital to tailor your content to your audience’s needs than to produce new videos to remain relevant constantly.
Facebook’s algorithm considers a user’s past video-related activities when deciding what films to display on subsequent visits; therefore, uploading directly to the platform is also recommended.
LinkedIn users like video, and since 2017 video has been a focal point of the site. This professional website is where members spend considerable time networking and seeking employment. Remember this emphasis while creating films for LinkedIn.
For instance, if you have a time-saving tip or have just learned something that may be useful to your network, video is an efficient medium for communicating this information.
Another significant issue on this site is industry news. Share your opinions on a recent announcement or news story with others in a video.
And suppose your organisation has news, such as a wonderful new hire. In that case, a video may provide a personal perspective that you can include in a press release.
This popular channel emphasises brevity over anything else. Hence, while teasing a blog post or material on Twitter, your video should always be concise and to the point.
Quick, easily consumable snippets seem to do the best. Twitter defines it briefly as 6 to 15 seconds. They do not suggest creating videos longer than that.
If you want to play a little further with video on Twitter, you may try creating customised films to captivate your audience. Personal, one-on-one answer videos are an effective strategy for humanising your business and forging personal ties with your audience.
Here are the Top reasons why your business needs video marketing services
Does it make sense to consider utilising videos for company promotion? Do you have sufficient resources to generate and use video content for marketing? Or Do you need the expertise of a professional video marketing company?
The answer is straightforward: it is worth it.
Not just because everyone uses it, it is also one of the most adaptable and lucrative digital marketing techniques available.
Videos Are Tools to Builds Trust with Customers
The cornerstone of conversions and sales is trust. Developing trust, however, should be a separate objective.
The role of video marketing is predicated on building connections of trust and longevity. Quit marketing and let people come to you by giving them valuable and entertaining information.
Video does everything. Video material is likely to pique our interest and stir our emotions. And in terms of premium audience members, YouTubers have become the most influential social media figure for brand promotion. If you take content marketing seriously, you must also take video seriously.
Video Helps in Boosting Sales and Conversations
First things first, Videos may generate significant income. Using a video showcasing your product on your landing page may increase sales by as much as 80%.
The use of videos in advertising drove immediate sales. In 2016, research showed that the majority (74%) of consumers who saw an explainer video before making a purchase went on to purchase the product or service they had seen the video for. Get going right now on those exciting new product videos.
It is not surprising that video is an effective means of communication when one considers that vision is our most dominant sense. Visual information makes up the majority of the data transmitted to our brain. Thus, if still images can increase engagement significantly, think about what moving images might do for your organisation.
Well Optimised Videos are Love for SEO & Google
Videos help you to increase the amount of time that visitors spend on your website. Hence, greater exposure fosters confidence and indicates to search engines that your site has quality material.
Be careful to optimise your YouTube videos for SEO. Create titles and descriptions with flair. Include a link to your website, goods, and services. Provide prospective clients with the means to proceed. Then investigate the realm of interactive videos to motivate action further.
In addition, since Google owns YouTube, they like placing their site first for various searches.
Video Can Get Businesses a Great ROI
Video is like pizza; even when it’s horrible, it’s still nice. In addition, 83 percent of businesses feel that video provides a positive return on investment.
Even though video production is neither straightforward nor affordable, it provides significant rewards. Furthermore, online video editing tools continue to develop and become more affordable. And even your smartphone can now generate fairly good films.
Additionally, there is no need for the quality of your movies. It all comes down to the substance!
Recent research suggests that videos that do not effectively define the product or service most turn off viewers. Poor quality and design were far less significant.
Wrap Up
Video advertising is becoming more accessible and prevalent. Video use increases partly due to technological advancements and because it is simple to disseminate globally.
While Creating marketing films for your organisation involves imagination and an understanding of human psychology, marketing them requires much effort too! Yes – the role of video marketing is more than the role of creating the video itself.
If you, too, have your business video ready but are unaware of how to market it! Get our video marketing services. Contact us at hello@nflowtech.com for more information.
Nevil Bhatt
Nevil is the owner of one of the fastest-growing digital marketing agency in India. Having a great knowledge of the IT field and business management, he decided to bring a revolution in the digital world by providing valuable and customised solutions across the globe. Whether it's real or digital, he knows how to handle sustainable relationships and meaningful interactions.
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