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Case Study
Of Avita
Jewellery UK (SINCE 1990)

  • Category Marketing
  • Client Avita Jewellery UK
  • Start Date August 2021
  • Industry Diamonds & Jewellery
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Brand Story

Avita was born out of the love my clients have for my work and the confidence they’ve had to share my name with others.

Today the passion I have for making beautiful, well designed jewellery using the best materials is so important to me.

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  • Improve their overall internet presence
  • Aim was to boost conversions both online and in-store
  • Increase both organic rankings and traffic to their site.
  • Improve their presence in Organic Search, increase traffic and boost sales for their e-commerce site.
  • Increase book appointments and generate more enquiries.
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  • Find trending blog topics for jewellery
  • Improvements to NAP for citations
  • For SEO and PPC we analysed the set of targeted keywords in the industry.
  • Researched for attractive text ads and display ads for Google
  • We did the gap analysis for the brand and found out that there is a very niche audience that buys this product.

What We Did

  • Identifying exactly which products and services potential customers sought, we designed and implemented an SEO campaign
  • Backlink analysis allowed us to remove/disavow black hat tactics
  • Our approach was making sure that they have the right landing pages to support their product
  • Completing a comprehensive page gap audit we were able to highlight a number of pages that should be created
  • We updated titles and keyword phrases and descriptions for the main section pages and for all the Jewellery pages.
  • We had a clear site structure and the page gaps had been addressed, we focused on bolstering topic authority for product category pages & optimising the content on these pages.
  • Creating page titles, meta descriptions & schema tag
  • We added a well-structured blog and optimised the site to be SEO-friendly overall.
  • We spent time speeding up the site up by installing caching software and making other server and setup changes.
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Increase in AVG rank from 52 to 36

Doubled YoY AVG daily organic clicks in Google, from 498 in October 2021 to 630 in October 2022

139% increase in organic revenue for the full year

Ranking for “drop diamond earrings” (Rank 2 with 600 monthly searches),

“Engagement rings hatton garden” (Rank 10 with 450 monthly searches) and “ moissanite ring” (Rank 3 with 2.2K monthly searches)








Order Value






Conversion Rate



Great Results For SEO & Google Ads

It’s been over a year now we are using NFlow’ service for SEO and Google ads and we are getting a lot of benefits. They are very responsive when it comes to the queries and they constantly check the website where we can do the improvements. So, if you are thinking about using NFlow’s service, I highly recommend them. Thank you!

Dijay S.