We are living in a world where we can not neglect the power of the internet. If you just look around yourself, more than half of the people will be spending their time on screen. As people are now more active on their social media platforms and search for everything on Google, so it has become essential for a business to be where their audience is. 

When you think of online marketing, PPC marketing is one of the most cost-effective techniques to get your business on track or perhaps keeping it on track. 

But many business owners have queries like, “Is PPC worth it?” “Does it really generate profits or conversions?” or doubts about the budget spending of PPC. 

One thing all the business owners should remember is that investing in marketing and advertising is the fuel to the engine of their business. 

In this blog, we have talked about the things that will help you in understanding various aspects of PPC, so let’s begin without wasting any more time. 

What is PPC?

PPC stands for Pay-Per-Click, where you will be spending money based on the clicks that your advertisement gets. PPC marketing platforms allow you to run your ad, displaying it to the targeted audience and charge you based on the performance and actions taken on your ad. The charge is counted based on actions such as impressions, engagement, and clicks depends on the platform that you are using.

Using PPC marketing can be highly effective and beneficial for your business if you have run it the right way- considering all the aspects of your business and total understanding of your targeted audience. It is very important that you examine all the aspects before you run a PPC campaign- otherwise, it may not give the results you are expecting. 

Why is organic reach not enough?

If you know even a little about Digital Marketing, you must be knowing about SEO. Though SEO is quite helpful to improve your website’s Google ranking, it can’t be replaced by the power of PPC marketing. Let’s be realistic here if you aren’t a big name in the market; it becomes harder for you to grab and hold the visibility you deserve. The top names of your field will show up, and people will click on their website immediately. 

To get visibility and grab the top spot, you need to have the support of paid marketing. People who are genuinely interested in buying the products you sell will definitely visit your site and buy it. Ranking organically on top is really a tough task especially when there is cut-throat competition, and paid marketing can be boon in such situations. 

But again, your ad quality score will depend on the landing page, so you also need to optimize your website to run your ad well. 

Types of PPC marketing platforms – 

There are many platforms where you can run your paid marketing campaigns. Two of the most popular platforms are Google and Facebook. Other than that, Twitter, Pinterest, Quora, LinkedIn, and YouTube are platforms that you can use as the platform for your paid marketing campaigns. 

Each of these platforms has its own benefits and best practices and uses. 

Paid marketing platforms like Google Ads show advertisements to customers based on their searches. The best part of Google Ad is that it shows your ads to those people who are actively searching for the products or services you are offering and push them further in the buying cycle. 

While talking about Facebook Ads, it is well known for its unparalleled targeting system while allowing you to advertise simultaneously on Instagram. Facebook Ads display your ads to those who might be interested in your products and services, and to determine this, Facebook looks at the interests of the users, their activities, and their engagement patterns. 

So, in other words, we can say Google Ads is best for supplying the demand while Facebook Ads is about generating demand rather than just supplying it. 

How are Ads being displayed?

While showing an ad, both Google and Facebook consider the relevancy and engagement ratio. Ads with the maximum relevancy and great performance are given more impressions at a lower price than ads that have less relevance. 

Why does PPC advertising involve bidding?

Whichever PPC platform you use, you will see a bidding system there. A bid is an amount that the seller is willing to pay for a click. A bid is a factor that will decide the placements of an ad campaign. By practicing bidding, those who are willing to pay more get the top position in ad rankings. 

How much should you spend on the budget?

The answer depends on your budget. Your total budget can be broken down into two categories- how much will you spend on a single campaign and how much on individual results. 

You can decide your total budget based on the results you want to have, but when it comes to individual budgets or bid spending, it can be tricky to decide. You can get in touch with our PPC marketing experts to know how much you should spend on your bid and individual budget. 

The bottom line –

PPC marketing is a great way to get the attention of the audience who is actively looking for the products and services that you offer. Not only in supplying the demand but paid marketing is also a great tool to create the demand and letting people know about the products that you have in your pocket. 

If you have the expert’s knowledge and the right strategies to run your ad with, you will definitely get your desired results, regardless of the platform you are using.