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CRO 07 Apr 2023

10 Ways to Increase Conversions on Your Shopify Store

Author Nevil Bhatt

Writen by Nevil Bhatt

Viewed 11 min read

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Are you looking to increase conversions on your Shopify store? Then you have arrived at the right spot. The rate at which visitors convert into buyers is crucial to the success of any online store. This market has a lot of rivalries since there are more than 820,000 live Shopify businesses.

Shopify conversion rate optimization is a crucial aspect of every successful Shopify business. After all, your shop can only make money if you can turn browsers into buyers. There is no silver bullet for boosting your Shopify store’s conversion rate.

You may learn more about your Shopify clients and their buying patterns and boost your revenue by concentrating on your conversion rate. There are several processes and indicators in marketing. Yet there is one indicator that matters beyond all others to shop owners.

It’s all in the conversion. Either those that visit your business end up buying anything, or they don’t, and if they don’t, you might be throwing away money. Learn the Shopify conversion rate, how it stacks up against other metrics, and how you can increase conversions on your Shopify store.

What is Conversion and Conversion Rate?

The word “conversion” covers a lot of ground and often appears in online marketing and e-commerce how-to manuals. Conversion is the process of getting website visitors to execute the desired action. Everything from signing up for the email to buying anything is fair game.

Given that you run an online business using Shopify, a conversion in this context is a customer making a purchase.

Now we can talk about exchange rates. What proportion of people who visit your website buys anything from you? That’s your conversion rate.

We’ve arrived at the section you’ve been waiting for, CRO, or “conversion rate optimization.” Shopify conversion rate optimization refers to the many methods through which the Shopify platform’s conversion rate may be increased. All these marketing efforts and tweaks to the site aim to entice people to purchase.

10 Ways to Increase Conversions on Your Shopify Store

If you are brand new to conversion rate optimization, the chances are that you don’t know where to start. To help you out, we have compiled a list of 10 practical steps to take your online shop to the next level.

Make Your Site Optimized for Mobile

Did you know that by 2021, the world’s mobile-commerce market is expected to generate $3.56 trillion in sales, a 33.8% annual increase?

Also, it is predicted that by 2021, mobile commerce will account for 72.9% of “all retail e-commerce,” up significantly from 58.9% in 2017.

All of this points to a significant shift toward mobile phone-based internet shopping. Your Shopify conversion rate optimization will suffer if clients cannot easily browse your shop on their mobile devices.

You need to ensure that your online store is accessible on both desktop computers and mobile devices. Many mobile visitors might be lost if your site is sluggish to load, the page layout is awkward, and the text is too lengthy for mobile devices.

Everything from the homepage to the FAQs to the checkout process should be optimized for mobile use.

Ensure a consistent shopping experience by checking each page on your mobile device and making any required adjustments.

Make Use of Free Shipping Options

Free shipping is one of the most attractive bonuses that you can provide to your prospective customers to increase the number of sales that you make. According to Statista, more than half of online buyers would abandon their carts if they determined that the delivery expenses would be too high.

It would help if you took into mind the price that is associated with the free shipment. If you are starting a business, offering free delivery on all your items will unlikely result in profits.

So, what are your choices at this point? There is no requirement that a single item must be purchased to qualify for free delivery. You only need to use a little imagination and create product packages with free delivery. Free delivery for orders above a certain threshold is the marketing tactic most online retailers use. For instance, you may promote that you ship free items on purchases over $50.

The number that we used is only an illustration. To calculate the ideal cart size that satisfies the criteria for receiving free delivery, you will need to consider both the shipping fees and the desired profit margin.

Make Use of Shopify Apps

You are undoubtedly well aware that hundreds, if not thousands, of Shopify applications are available to meet your current requirements.

The essential thing is to determine your requirements and apply the Shopify applications that meet those requirements while also assisting your consumers.

Let’s imagine you need a supplier of logistics services. Look out for the many Shopify applications that provide this service, read the evaluations of those applications, and choose which are suitable for your target audience and market.

Try to Build Genuine Product Reviews

Online buyers nowadays are not known for their spontaneity. So much data is available online that they can conduct their homework and make educated purchases. Most people researching an internet purchase will browse for customer reviews and comments.

You may provide actual evaluations and testimonials to increase conversions on your Shopify store. You’ll provide them with all the information they need to make the right choices. Although this is most effective for those who accidentally stumble into your online store, it may boost your visibility in SERPs, bring in new customers, and increase your profits.

There are several potential embed spots. Product pages are the most frequent location for reviews and individual customer feedback. Both your homepage and landing page should have testimonials from satisfied customers.

Use High-Quality Product Images

The most crucial element of a successful product page is high-quality product photographs. More than two-thirds of buyers rank high-quality product photographs higher than other aspects of the buying process, such as product specifications and customer reviews. Provide photographs that display your items from all sides and do justice to their appearance and feel.

To increase Shopify conversion rate optimization to make a purchase, great product photographs might provide the necessary information. Improve the quality of your listings by including more photos of the products for sale. High-quality product images are available from manufacturers if you engage in dropshipping. Professional product photography is a worthwhile investment for any traditional e-commerce business.

Bonus, provide a video demonstration of your product in use. Suppose you’re selling t-shirts, for instance. In that case, you may benefit by including a video of a model wearing one of your t-shirts strolling about on the product page. After seeing a product video, consumers are 85% more likely to buy.

Provide a Seamless Checkout Experience

Since checkout is one of the last phases in any customer’s buying process, it must be as seamless and error-free as is humanly feasible to reduce the likelihood that angry consumers may give up on their purchases in the nick of time.

Suppose you prefill your existing customers’ shipping and payment information with information from their customer accounts. In that case, you may make it even simpler for them to make more purchases from your store. The fewer fields clients must fill out the information, the better. When companies allow clients to fill in their information on social media automatically, conversion rates may improve by as much as 200%, according to one research from the previous year.

Make the Most Out of Digital Marketing

You need to spice up with digital marketing to increase conversions on your Shopify store. This area encompasses a reasonably ample space. We won’t go into the weeds of the technicalities. Still, we will discuss every workable technique you can implement.

It is important to remember that regardless of how varied your digital marketing activities are, they should all contribute to the same objective: more conversions. A continuous digital marketing plan that includes SEO is, of course, required.

But, because you are attempting to increase conversion in a constrained time, you should consider pay-per-click marketing on social media and search engines.

You might also develop a blog area on your website to give comparative product reviews, the advantages of utilising certain items, or any other relevant information to the clients you are trying to attract.

Make Use of Personalization

Another great way to attract customers and gain Shopify conversion rate optimization is to get them to buy and increase by providing customers with individualised experiences.

The next item on our agenda is to investigate the possibility of creating a personalised online purchasing experience. Installing an application from Shopify’s app store requires cutting-edge technology like artificial intelligence (AI). Personalisation and suggestions powered by artificial intelligence are the topics at hand here.

Make your online store as intuitive as possible and allow customers to find items that may be of interest to them. AI may learn from a user’s queries and the goods they have previously browsed to provide appropriate product recommendations. It will increase the amount of time that customers spend in your store, which will ultimately lead to a higher conversion rate.

Many online retailers use personalisation based on artificial intelligence. It would help if you considered including it in your Shopify online store to give your business an edge.

This may be accomplished in several different ways. Personalisation may be as easy as saying “Hello followed by the customer’s name.” Moreover, loyalty programs allow you to personalise consumer interactions, particularly since you may send triggered or push communications (pop-ups) to specific customer subsets.

For instance, you have 10 clients who consistently purchase a particular brand of shoes. You can send them triggered messages informing them of a special deal you are now running or that the item is once again available for purchase.

Re-work on Your CTAs

A “Call to Action” (CTA) is a statement in your copy that should prompt a user to do some desired action. Calls to action (CTAs) are often the primary barrier to achieving high conversion rates. There are a variety of call-to-action buttons available in the Shopify app store.

Your call to action (CTA) should, first and foremost, be concise and obvious. What your site’s visitors must perform should be clearly stated. It would help to continuously experiment with various calls to action (CTAs) to determine the most effective for your shop.

A few different call-to-action (CTA) strategies may be tried out to discover which one is most effective with your audience:

  • Convey a feeling of urgency with “Purchase now and get a 50% discount”;
  • Make the CTA button conspicuous, utilise colours to make it stand out, and make use of white space to make it easy to click;
  • Make the CTA readily apparent to site visitors;
  • Ensure the CTA stays noticeable across all screen sizes and devices;
  • More components on a webpage might be distracting to visitors;

Try To Optimize your website’s loading Speed

Using Google’s PageSpeed Insights tool is the most convenient approach to examining the loading time of your online shop. If you want to know how quickly your website loads and what you can do to make it load faster, PageSpeed Insights is the tool for you. Tools like Webpage Test and Pingdom may also assess page loading times.

Although there are many factors to consider while working to improve your online shop’s load speeds, a few stand out as essential. The time it takes for your website to load depends mainly on its pictures. To save space and bandwidth, optimize all your images using a program like ImageOptim. With ImageOptim, you may reduce the size of your picture files significantly without losing any visual quality.

Shopify merchants should also consider removing unused applications from their stores since some programs may still impact performance even when turned off.

Wrap Up

Providing a satisfying experience for one’s clients is fundamental to every one of the guidelines presented here. It is essential to provide your target customers with the best possible experience if you wish to see an increase in conversion rates.

Implementing these suggestions to increase your Shopify store’s conversion is not a once-in-a-lifetime activity. You can future-proof your online store and assure consistently high conversion rates throughout the year by including these activities in your continuous conversion rate optimization plan.

Author Nevil Bhatt
Nevil Bhatt

Nevil is the owner of one of the fastest-growing digital marketing agency in India. Having a great knowledge of the IT field and business management, he decided to bring a revolution in the digital world by providing valuable and customised solutions across the globe. Whether it's real or digital, he knows how to handle sustainable relationships and meaningful interactions.

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